In this episode of Maybe Yes Sir, host Brian Kidd dives into the future of golf—and the future of youth sports culture as a whole.
Jack McAuliffe, founder of LIL CUT, joins the show to share the origin story of a youth-first golf brand designed from the ground up for the next generation of athletes. LIL CUT doesn’t “design down” for kids—it designs junior-first, with a female-forward lens, and a mission rooted in growth, confidence, and creativity. The brand’s vision is powered by its 15-year-old Chief Creative Officer Myla Robinson—a nationally ranked golfer and founder of the Myla Robinson Foundation, which introduces kids to the game through the values of Grit, Growth, and Gratitude.
With deep roots in Winnipeg golf culture, this conversation goes far beyond apparel. Brian and Jack unpack youth identity in sports, how golf culture is evolving, what the next generation of athletes actually wants, and how brands must change to meet them.
They explore:
• Why youth golf needs its own culture—not adult hand-me-downs
• What’s broken in traditional sports branding
• How young athletes experience golf differently than adults
• The future of golf culture over the next decade
• What sports brands would look like if kids designed them
Plus, a fun rapid-fire segment covering under-marketed athletes, public golf gems, lessons learned from entrepreneurship, and bold predictions for the future of sports brands.
This episode is about more than golf—it’s about identity, culture, confidence, and building the future of youth sports from the ground up.
Chapters
00:00 The Future of Golf: A New Generation
01:34 Jack McAuliffe: The Vision Behind Lil' Cut
05:28 Identifying the Gap in Youth Golf Apparel
10:09 The Origin of the Name 'Lil' Cut'
23:42 Empowering Young Female Golfers
28:58 The Impact of Steph Curry's Underrated Tour
31:34 Passion and Purpose in Entrepreneurship
34:09 The Evolution of Golf Culture
38:01 Innovative Sports Branding for Youth
40:33 The Vision for Lil' Cut
44:25 Spotlighting Emerging Golf Talent
49:59 Public Access Golf Courses in Southern California
51:50 Innovations in Golf Technology
55:35 The Future of Golf and Its Core Values
57:27 Exploring Key Themes