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MBA Training Marketing
MBA Training Marketing episodes
- Beyond vanity metrics: how elite CMOs are rebuilding influencer strategy for the accountability era
Influencer marketing has matured from experimental budget line to a $24 billion global industry, yet most brands still can't draw a straight line between creator spend and revenue. Here's how sophisticated marketing leaders are closing that gap before their CFOs close it for them.
Go deeper, free lessons
- CMO playbook & advanced tactics for omnichannel attribution
- Real-world application of CAC, LTV & ROAS
- CMO playbook & advanced tactics for budget allocation & forecasting
- Real-world application: agency management in practice
- Real-world application: communicating marketing value to the board and CFO
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-19
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-19
MBA Training, mba-training.com
4 min - The customer acquisition trap: why your CAC is rising and what elite CMOs are doing differently
Customer acquisition costs have surged over 60% in the past five years across most digital channels, yet the best-performing CMOs are actually widening their competitive moat. Here's the strategic playbook separating growth leaders from growth laggards.
Go deeper, free lessons
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- Real-world application of CAC, LTV & ROAS
- CMO playbook & advanced tactics for cookieless & data clean rooms
- CMO playbook & advanced tactics: CDP & first-party data
- CMO playbook & advanced tactics for loyalty & retention
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-18
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-18
MBA Training, mba-training.com
4 min - Why your content strategy is secretly a revenue problem, not a marketing problem
Most CMOs treat content and SEO as a brand awareness exercise, a costly mistake that leaves measurable revenue on the table. Here's how the best operators are rewiring their content architecture to drive pipeline, not just pageviews.
Go deeper, free lessons
- CMO playbook & advanced tactics: SEO & content marketing
- SEO & content marketing: frameworks & methodology
- SEO & content marketing: real-world application
- CMO playbook & advanced tactics for omnichannel attribution
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-17
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-17
MBA Training, mba-training.com
4 min - Brand strategy in the age of fragmentation: why your brand architecture may be your biggest liability
Most CMOs can articulate their brand values in a slide deck but struggle to maintain coherent brand experiences across 15 touchpoints simultaneously. The brands winning today aren't the ones with the best positioning statements, they're the ones with the clearest architectural decisions and the discipline to execute them.
Go deeper, free lessons
- CMO playbook & advanced tactics for brand strategy
- Brand strategy frameworks & methodology
- Real-world application of brand strategy
- CMO playbook & advanced tactics for integrated media planning
- Foundations & core concepts of brand strategy
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-16
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-16
MBA Training, mba-training.com
4 min - The MarTech stack reckoning: why CMOs are cutting tools and gaining power
The average enterprise now runs over 90 marketing technology tools, yet most CMOs admit they can't measure the ROI of more than half of them. The MarTech rationalization wave isn't a retreat; it's the strategic reset that separates marketing leaders from marketing administrators.
Go deeper, free lessons
- CMO playbook & advanced tactics for MarTech stack architecture
- MarTech stack architecture: frameworks & methodology
- Real-world application: building and running a MarTech stack that actually drives revenue
- CMO playbook & advanced tactics: CDP & first-party data
- CMO playbook & advanced tactics for budget allocation & forecasting
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-15
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-15
MBA Training, mba-training.com
4 min - The attribution illusion: why most CMOs are optimizing for the wrong metrics
Attribution models promise clarity on marketing ROI, but most are quietly misleading the executives who rely on them most. Here's what sophisticated CMOs need to understand about the gap between measurement and reality.
Go deeper, free lessons
- CMO playbook & advanced tactics for omnichannel attribution
- Omnichannel attribution: frameworks & methodology
- CMO playbook & advanced tactics for marketing mix modeling
- CMO playbook & advanced tactics for cookieless & data clean rooms
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-14
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-14
MBA Training, mba-training.com
4 min - The analytics maturity gap: why most CMOs are still flying blind in a data-rich world
Despite unprecedented access to customer data, the majority of marketing organizations still struggle to translate analytics into competitive advantage. Here's what separates the CMOs who are winning with data from those who are drowning in dashboards.
Go deeper, free lessons
- CMO playbook & advanced tactics for cookieless & data clean rooms
- CMO playbook & advanced tactics: CDP & first-party data
- CMO playbook & advanced tactics for MarTech stack architecture
- CMO playbook & advanced tactics in digital analytics
- CMO playbook & advanced tactics: AI & ML in marketing
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-13
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-13
MBA Training, mba-training.com
4 min - The influencer bubble hasn't burst, it's transformed: what CMOs must understand now
Influencer marketing has matured from a novelty budget line into a core strategic channel commanding over $21 billion globally, but most organizations are still running it like it's 2018. CMOs who fail to restructure their approach around performance accountability, creator economics, and audience intelligence will find themselves paying premium rates for diminishing returns.
Go deeper, free lessons
- Real-world application of paid digital marketing
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- CMO playbook & advanced tactics for omnichannel attribution
- CMO playbook & advanced tactics for integrated media planning
- CMO playbook & advanced tactics for agency management
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-12
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-12
MBA Training, mba-training.com
4 min - The CAC trap: why most CMOs are optimizing for the wrong number
Customer acquisition cost has become the default metric for growth-focused marketing leaders, but obsessing over CAC alone is quietly destroying long-term enterprise value. Here's what sophisticated CMOs are doing differently to build acquisition engines that actually compound.
Go deeper, free lessons
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- Frameworks & methodology: CAC, LTV & ROAS
- Real-world application of CAC, LTV & ROAS
- CMO playbook & advanced tactics for loyalty & retention
- CMO playbook & advanced tactics for omnichannel attribution
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-11
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-11
MBA Training, mba-training.com
4 min - Why your content strategy is probably built on a lie, and what elite CMOs are doing differently
Most enterprise content programs are optimized for search engines that no longer exist. Here's how the CMOs leading companies like HubSpot, Shopify, and Salesforce are rebuilding their content architecture for a world where AI answers questions before users ever click.
Go deeper, free lessons
- CMO playbook & advanced tactics: SEO & content marketing
- SEO & content marketing: real-world application
- SEO & content marketing: frameworks & methodology
- CMO playbook & advanced tactics in digital analytics
- CMO playbook & advanced tactics: AI & ML in marketing
Full transcript: https://www.mba-training.com/en/podcast/marketing/cmo-en-2026-06-10
The article: https://www.mba-training.com/en/blog/cmo-en-2026-06-10
MBA Training, mba-training.com
4 min
About MBA Training Marketing
From the publisher's feed
MBA Training Marketing. Strategy in brand, growth, performance and MarTech, for marketing leaders and aspiring CMOs. New episodes every week, transcripts at mba-training.com.