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MBA Training Marketing
MBA Training Marketing episodes
- The influencer accountability gap: what CMOs can no longer ignore
Influencer marketing has matured from experimental budget line to core channel, yet most brands still lack the governance structures to match that investment. This article examines what serious influencer accountability looks like and what CMOs need to put in place before the next crisis lands.
Go deeper, free lessons
- CMO playbook & advanced tactics for agency management
- Real-world application: agency management in practice
- CMO playbook & advanced tactics for omnichannel attribution
- CMO playbook & advanced tactics for board & CFO communication
- Real-world application of CAC, LTV & ROAS
Full transcript: https://www.mba-training.com/en/podcast/marketing/influencer-marketing-cmo-accountability-strategy
The article: https://www.mba-training.com/en/blog/influencer-marketing-cmo-accountability-strategy
MBA Training, mba-training.com
5 min - Attribution in 2026: why last-click is still killing your budget decisions
Most marketing teams still anchor budget decisions to attribution models that were outdated five years ago. Here is what has changed, and what CMOs need to do differently.
Go deeper, free lessons
- CMO playbook & advanced tactics for omnichannel attribution
- Omnichannel attribution: frameworks & methodology
- CMO playbook & advanced tactics for marketing mix modeling
- CMO playbook & advanced tactics for cookieless & data clean rooms
- CMO playbook & advanced tactics for budget allocation & forecasting
Full transcript: https://www.mba-training.com/en/podcast/marketing/performance-marketing-attribution-cmo-strategy
The article: https://www.mba-training.com/en/blog/performance-marketing-attribution-cmo-strategy
MBA Training, mba-training.com
5 min - Brand architecture decisions that actually stick
Most brand architecture failures aren't strategic errors, they're execution failures that happen long before a product launches or an acquisition closes. Here's how CMOs can build frameworks that hold up under real organizational pressure.
Go deeper, free lessons
- CMO playbook & advanced tactics for brand strategy
- Brand strategy frameworks & methodology
- Real-world application of brand strategy
- CMO playbook & advanced tactics for rebranding
- Foundations & core concepts of brand strategy
Full transcript: https://www.mba-training.com/en/podcast/marketing/brand-architecture-strategy-cmo
The article: https://www.mba-training.com/en/blog/brand-architecture-strategy-cmo
MBA Training, mba-training.com
4 min - Customer acquisition in 2026: what CMOs get wrong about growth
Most acquisition strategies fail not because of poor execution but because of a flawed model for what growth actually costs. Here is what senior marketers need to rethink before the next budget cycle.
Go deeper, free lessons
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- Frameworks & methodology: CAC, LTV & ROAS
- CMO playbook & advanced tactics for omnichannel attribution
- Real-world application of paid digital marketing
- Cookieless & data clean rooms: foundations & core concepts
Full transcript: https://www.mba-training.com/en/podcast/marketing/customer-acquisition-cmo-growth-strategy
The article: https://www.mba-training.com/en/blog/customer-acquisition-cmo-growth-strategy
MBA Training, mba-training.com
4 min - Marketing analytics in 2026: what separates CMOs who act from those who report
Most marketing analytics functions are optimized for reporting the past rather than shaping decisions about the future. Here is what it takes to close that gap and build a data function that actually drives growth.
Go deeper, free lessons
- CMO playbook & advanced tactics in digital analytics
- AI & ML in marketing: real-world application
- CMO playbook & advanced tactics for omnichannel attribution
- Cookieless & data clean rooms: real-world application
- CMO playbook & advanced tactics for budget allocation & forecasting
Full transcript: https://www.mba-training.com/en/podcast/marketing/marketing-analytics-cmo-strategy
The article: https://www.mba-training.com/en/blog/marketing-analytics-cmo-strategy
MBA Training, mba-training.com
4 min - The martech stack is lying to you: how CMOs can regain control of their data
Most marketing technology stacks have grown through acquisition and urgency rather than design, producing data that is fragmented, inconsistent, and quietly undermining decisions. Here is how senior marketers can assess what they actually have and build toward something that works.
Go deeper, free lessons
- CMO playbook & advanced tactics for MarTech stack architecture
- MarTech stack architecture: frameworks & methodology
- Real-world application: building and running a MarTech stack that actually drives revenue
- CMO playbook & advanced tactics: CDP & first-party data
- CMO playbook & advanced tactics for omnichannel attribution
Full transcript: https://www.mba-training.com/en/podcast/marketing/martech-stack-data-control-cmo
The article: https://www.mba-training.com/en/blog/martech-stack-data-control-cmo
MBA Training, mba-training.com
4 min - Content strategy in the age of AI search: what CMOs need to rethink now
AI-powered search is reshaping how content gets found, evaluated, and cited, and most marketing teams are still optimizing for a world that no longer exists. Here is what the shift actually means for how you build, govern, and measure content at scale.
Go deeper, free lessons
- CMO playbook & advanced tactics: SEO & content marketing
- SEO & content marketing: frameworks & methodology
- SEO & content marketing: real-world application
- CMO playbook & advanced tactics: AI & ML in marketing
- CMO playbook & advanced tactics in digital analytics
Full transcript: https://www.mba-training.com/en/podcast/marketing/content-strategy-ai-search-cmo
The article: https://www.mba-training.com/en/blog/content-strategy-ai-search-cmo
MBA Training, mba-training.com
4 min - Influencer marketing at a crossroads: what CMOs must rethink in 2026
Influencer marketing has matured past the era of follower counts and spray-and-pray brand deals. CMOs who treat it as a media buy rather than a strategic channel are leaving both margin and brand equity on the table.
Go deeper, free lessons
- CMO playbook & advanced tactics for omnichannel attribution
- Real-world application of CAC, LTV & ROAS
- CMO playbook & advanced tactics for integrated media planning
- CMO playbook & advanced tactics for agency management
- CMO playbook & advanced tactics for budget allocation & forecasting
Full transcript: https://www.mba-training.com/en/podcast/marketing/influencer-marketing-cmo-strategy-2026
The article: https://www.mba-training.com/en/blog/influencer-marketing-cmo-strategy-2026
MBA Training, mba-training.com
4 min - Attribution in 2026: why your last-click data is lying to you
Most marketing attribution models still reward the last touchpoint before conversion, systematically misallocating budget and distorting strategic decisions. Here is what CMOs need to understand about where measurement is now, and what to do differently.
Go deeper, free lessons
- CMO playbook & advanced tactics for omnichannel attribution
- Omnichannel attribution: frameworks & methodology
- Real-world application of marketing mix modeling
- Cookieless & data clean rooms: real-world application
- CMO playbook & advanced tactics for budget allocation & forecasting
Full transcript: https://www.mba-training.com/en/podcast/marketing/performance-marketing-attribution-cmo-strategy
The article: https://www.mba-training.com/en/blog/performance-marketing-attribution-cmo-strategy
MBA Training, mba-training.com
4 min - Brand architecture decisions that actually move revenue
Most brand architecture debates get stuck on aesthetics and internal politics, never reaching the questions that matter to the business. This article cuts to the commercial logic behind monolithic, endorsed, and house-of-brands models, and what CMOs need to evaluate before committing.
Go deeper, free lessons
- CMO playbook & advanced tactics for brand strategy
- Brand strategy frameworks & methodology
- Real-world application of brand strategy
- CMO playbook & advanced tactics for rebranding
- CMO playbook & advanced tactics for budget allocation & forecasting
Full transcript: https://www.mba-training.com/en/podcast/marketing/brand-architecture-revenue-strategy
The article: https://www.mba-training.com/en/blog/brand-architecture-revenue-strategy
MBA Training, mba-training.com
4 min
About MBA Training Marketing
From the publisher's feed
MBA Training Marketing. Strategy in brand, growth, performance and MarTech, for marketing leaders and aspiring CMOs. New episodes every week, transcripts at mba-training.com.