Talking Business Now

McClure's Pickles: From Family Tradition to National Specialty Brand


Listen Later

Bob McClure, co-founder of McClure’s Pickles, joins Talking Business Now host Kelly Scanlon to talk about his entrepreneurial journey and what it’s like working in a family business that grew into a nationally recognized brand.

McClure's is a specialty pickle brand with raving fans. Bob McClure grew up making pickles, using a recipe from his great grandmother. But he didn’t think the pickle industry was where he’d land as an adult. In fact, he left Michigan to work in New York, an actor. He has performed in commercials for several major brands, including Visa, The NFL, Verizon, Time Warner, Staples, and Quiznos. His film work includes The Brave One with Jodie Foster and the Brass Teapot. His work can also be seen on The Burg and All's Faire.

Nowadays, you'll find him back in Detroit at McClure's World Headquarters. He oversees business administration, key account management and brand development for the company.

What we're Talking Business Now about in this episode:  The company's origin story: making pickles every summer using their great grandmother's recipeTurning the family passion into a business in 2006 and expanding it into a national brand with raving fansHow Bob's acting career prepared him for his role in the family businessHow McClure's has positioned itself in the changing pickle market—and the lessons business owners can learn about adaptingAdvertising and marketing tips for gaining market share against major brandsHow to successfully navigate the dynamics of a family-owned businessConnect with McClure's Pickles

■ Facebook: https://www.facebook.com/mcclurespickles

■ Twitter: https://twitter.com/mcclurespickles

■ Instagram: https://www.instagram.com/mcclurespickles/

■ Pinterest: https://www.pinterest.com/mcclurespickles/

Learn more about your ad choices. Visit megaphone.fm/adchoices

...more
View all episodesView all episodes
Download on the App Store

Talking Business NowBy Kelly Scanlon & C-Suite Radio

  • 5
  • 5
  • 5
  • 5
  • 5

5

12 ratings


More shows like Talking Business Now

View all
Crack the Customer Code by Adam and Jeannie

Crack the Customer Code

38 Listeners

Book Marketing Mentors by Susan Friedmann

Book Marketing Mentors

76 Listeners

All Business with Jeffrey Hayzlett by Jeffrey Hayzlett & C-Suite Radio

All Business with Jeffrey Hayzlett

126 Listeners

The Female Insight Zone by The Female Insight Zone & C-Suite Radio

The Female Insight Zone

3 Listeners

Businesses that Care Podcast (formerly Mere Mortals Unite) by Julie Ann Sullivan

Businesses that Care Podcast (formerly Mere Mortals Unite)

45 Listeners

Peernovation with Leo Bottary & Randy Cantrell by Leo Bottary & Randy Cantrell

Peernovation with Leo Bottary & Randy Cantrell

15 Listeners

Mind Your Business With Yitzchok Saftlas by Mind Your Business

Mind Your Business With Yitzchok Saftlas

9 Listeners

Amazing Business Radio by Shep Hyken & C-Suite Radio

Amazing Business Radio

86 Listeners