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MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and tr... more
FAQs about MCM CommerceChat:How many episodes does MCM CommerceChat have?The podcast currently has 112 episodes available.
June 24, 2021Breaking Down New EU VAT ChangesAs of July 1, the EU is updating how retailers calculate Value-Added Tax (VAT) when selling goods into member countries. This extends a 2015 change to include low-cost ecommerce goods under 22 Euros. Peter Boerhof of Vertex helps us better understand the implications for sellers in our latest MCM CommerceChat podcast....more20minPlay
June 11, 2021Relaxing of Amazon FBA Storage Rules, ExplainedAmazon has revoked the 200-unit limit for new FBA sellers and changed how it assesses sellers’ storage limits. New sellers can start with 500-1,000 units depending on their storage type. It also now subject all sellers to new restock limits. Eytan Wiener, CEO of Getida and a former Amazon power seller, helps us break down the changes....more18minPlay
April 12, 2021Uncommon Goods Steps Up Its SMS Marketing GameBased in Brooklyn, NY, ecommerce crafts marketplace Uncommon Goods has been tested automated SMS campaigns, including for retargeting. Brian Hashemi, head of marketing and analytics for Uncommon Goods, talks about how the company is testing and learning with its SMS/email mix and working to increase personalization....more16minPlay
March 25, 2021Keeping Brand Loyalty as Eyes WanderA study last fall by Omnicom showed a drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors. Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to talk about guarding against loyalty erosion in 2021....more21minPlay
March 18, 2021Amazon Logistics: Ready for Prime Time?Last week Amazon spent $131 billion for a 19.5% share in ATSG, which operates aircraft it leases. And many believe Amazon Logistics is looking to restart delivering non-Amazon volume from its shippers. So what is up with all this activity and investment? We talk with Kiri Masters of Bobsled Marketing about the pieces that are in place....more13minPlay
March 08, 2021The Shrinking Gender Gap in Shopper PreferencesWhile there may not be as many women buying drills and crosscut saws at Home Depot these days, it appears that men and women have a lot more in common these days in terms of shopping preferences. Rodney Mason, CMO of daVinci Payments, breaks down the implications for marketers in the latest MCM CommerceChat podcast....more16minPlay
February 03, 2021Talking Jeff Bezos Departure with an Amazon AlumWith Amazon announcing that CEO Jeff Bezos is stepping down in Q3 from day-to-day management of the company he founded in 1994, what will change? Will the well-oiled flywheel continue to spin? We address all this and more in the latest MCM CommerceChat podcast with our guest, James Thomson of Buy Box Experts....more13minPlay
January 08, 2021Fake Reviews and Brushing on AmazonAmazon has had a problem with "brushing" on its 3P marketplace, where unscrupulous sellers boost star rankings by loading up listings with irrelevant, bogus reviews. What is Amazon doing to counteract this practice? How widespread of a problem? Chris McCabe, a former investigation specialist at Amazon, helps us understand....more16minPlay
December 09, 2020Mobile Apps in 2021: TikTok, Ad Spend and LivestreamingCyber Weekend 2020 presented yet more evidence of the the monster that is mobile commerce: 40% of Black Friday sales were from smartphones, Adobe said. As mobile apps going hand-in-glove with this phenomenon, we talked to Lexi Sydow of App Annie about mobile app trends to follow in 2021, including TikTok and livestreaming....more22minPlay
December 08, 2020Omnichannel in 2021: What to ExpectWhether we see a reduction of the pandemic in 2021 (hold breath here), the retail landscape has been forever changed and omnichannel is locked in. How will retailers continue to adapt in a very challenging environment? We talked to Dave Cesaro, executive director of client strategy at Valassis, to get his thoughts on what to expect....more19minPlay
FAQs about MCM CommerceChat:How many episodes does MCM CommerceChat have?The podcast currently has 112 episodes available.