Me versus Tony

Communicating using the language of influence
Everyone communicates through a series of filters that are shaped by their past and by their own personal identity. The Language and Behavior Profile (LAB Profile®) described in Words That Change Minds, is a powerful tool that enables us to understand, predict and influence other people, by decoding the language they use, so that we can communicate with them in a way that is persuasive and has maximum impact, without needing to resort to manipulation.

High Output Management
A classic guide to excelling in the business world

High Output Management is based directly on the experiences of Andrew Grove. Published for the first time in 1983, it is considered a must-read. To this day, entrepreneurs, managers and employees follow the advice given in this practical guide to excelling in the corporate world. It is more of a challenge for an entrepreneur to make a business flourish and grow than to get it off the ground in the first place. A successful company grows thanks to the people who work in it, so what is required to truly excel is a dynamic performance which can be improved and perfected. Managers with the ability to motivate employees and continuous training can ensure excellent results that will continue to grow.

The 9 factors that make content go viral

Going Viral explains what makes digital content go viral, using a careful analysis of the nine principal factors that cause people to want to share an image, an article or a video. Drawing on various disciplines, such as maths, psychology and economics, Brent Coker reveals the human mechanisms hidden behind a simple click or an innocent like.