Meaningful Content Mixer

We talk with Alan Porter about customer experience insights inspired by everyday life. We also chat about his new book, CX Trinity: Customers, Content, and Context.

https://www.linkedin.com/in/alanjporter/

https://www.amazon.com/CX-Trinity-Customers-Observations-Experience/dp/1937434745

Today, we’re doing a retrospective of our last episode, when we talked with Kelly Murray and Matt Seaman about Customer Success content and what Knowledge-Centered Success looks like. 

We share our top takeaways and examples of how we can approach this type of content to add more value for  customers.

• A List of Content Disciplines: https://www.meaningfulcontent.io/blog/list-of-content-disciplines
• Intertwingled: Information Changes Everything: https://www.goodreads.com/book/show/22931460-intertwingled

How can Knowledge Centered Service become Knowledge Centered Success? We talk with Kelly Murray and Matt Seaman of the Consortium for Service Innovation about content opportunities for Customer Success.

Kelly, Chief Engagement Officer, focuses on member experience, content management, and deliverables, while also looking after the Consortium’s technology. She has previous experience in hospitality sales, operations, and technology.

Matt, Executive Director, is focused on the intersection of knowledge sharing, customer experience, and emerging technologies, and how that intersection drives innovation in Support Services, Customer Success, and Operations. He has previous experience running premium account management teams and leading Customer Success and Field Operations Business Systems and Processes.

We’re doing a retrospective of our last episode, when we talked with Melida Belcher about applying customer perspective. We share our top takeaways, including how to capture VOC and how we want to evolve content style guides.

• Previous episode: https://www.meaningfulcontent.io/blog/user-voice-and-customer-perspective 
• Carbon Design System: https://www.carbondesignsystem.com/ 

We talk with Melinda Belcher about researching and applying customer perspective. Melinda is the Senior Director of Digital Experience at Mastercard and founder of a UX Content Design meetup in New York City.

Melinda shares her experience with digital content design and strategy and how it has evolved over time. She gives tips on how to enable internal teams to create content and align on the voice of the customer.

Thanks for tuning in to the Meaningful Content Mixer. If you're inspired to leave a review or share this episode with others, we'd appreciate it!

Next episode, we'll review our top takeaways from talking with Melida and share examples of how to research and apply voice of the customer. Subscribe wherever you're tuning in so you don't miss it.

• UX Meetup: www.uxcontentdesign.nyc
• Every Experience is a Content Experience: https://writer.com/blog/every-experience-is-a-content-experience-interview-with-melinda-belcher
• Content Design Drives Great Customer Experience At Mastercard: https://www.boye-co.com/blog/2020/11/13/content-design-drives-great-customer-experience-at-mastercard

Today, we’re doing a retrospective of our last episode, when we talked with Aaron Fulkerson about success content.

We share our top takeaways and examples of how different companies approach this type of content to add more value for their customers.

Show Note Links

• Previous Episode: https://www.meaningfulcontent.io/blog/the-last-mile-of-content 
• Watch this episode on YouTube: https://youtu.be/q-QEClLkFnU
• Examples we discussed:
  • https://www.techsmith.com/blog/process-documentation/ 
  • https://www.ikea.com/us/en/planners/
  • https://healthy.kaiserpermanente.org/southern-california/learn

We talk with Aaron Fulkerson about success content. Aaron is a product leader and co-founder of an enterprise software company.

Aaron shares his experience with the evolution of content and how the last mile concept is a critical but often overlooked part of a successful content strategy.

Thanks for tuning in to the Meaningful Content Mixer. If you're inspired to leave a review or share this episode with others, we'd appreciate it!

Next episode, we'll review our top takeaways from talking with Aaron and share examples of Success content. Subscribe wherever you're tuning in so you don't miss it.

Cheers!

• Subscribe: https://meaningfulcontentmixer.buzzsprout.com/
• Aaron Fulkerson on LinkedIn: https://www.linkedin.com/in/aaronfulkerson/ 

Get inspired by 10 content professionals who share where they find inspiration.

Episode 13: We wrap season 1 of the Meaningful Content Mixer and reflect on some of our biggest takeaways and how we are applying what we learned.

We also share what our experience has been like creating a podcast for the first time and what you can expect in season 2..

Episode Links

• https://www.meaningfulcontent.io/podcast 

We talk about overcoming public speaking anxiety and why it’s worth the effort. We also share tips on how to create presentations that are meaningful to your audience.

Key things to consider for a meaningful presentation:

• Why are they even attending your presentation?
• What can they learn?
• What can they do with it?

The secret to overcome fear of public speaking:

• Practice
• Practice
• Practice

What are your favorite presentation tips? Please share in the comments at https://www.meaningfulcontent.io/blog/overcome-public-speaking-anxiety-and-give-meaningful-presentations