In a new four-part series called "Yes Buts" of Digital Marketing, Jen and Annalisa cover four key tactics common in digital marketing that may or may not be something a small or one-person marketing team should add to their strategy.

Their clients frequently ask questions like, "Should I do paid ads?" The Data Dames often respond, "Yes, but...you need to take certain things into consideration first." Those considerations are what the Dames will be covering in this series. Part one will focus on search engine marketing, including search engine ads and social media ads.

The terms website marketer, website designer, and website developer are often used interchangeably, but they each represent very different skills. In their third episode of Meaningful, Measurable Marketing, Jen and Annalisa of the Data Dames define and demystify these terms and explain why you should always start with a website marketer if you're going to build a new website or redevelop an existing one. Shoutouts in this episode include brand storyteller Connie Collins, Sweetwater, Rodecaster Pro, Deli Ohio, and The Vander Group.

In episode two of Meaningful, Measurable Marketing, Annalisa Hilliard and Jen Carroll with Data Dames Marketing talk about things to keep in mind when vetting a digital marketing agency, freelancer, or consultant. They provide several red flags to look for as you seek the right digital marketer fit with your in-house team, as well as how they use trial periods as part of their client on-boarding process. This episode's small business shout-outs include Cherry Blend Coffee Roasters and Harvest Artisan Bread.

Meet the dynamic Data Dames Marketing duo of Jen Carroll and Annalisa Hilliard in their introductory podcast episode of Meaningful, Measurable Marketing. Join them as the um and uh their way through the importance of objectives and goals, as well as the importance of being data informed. Small business shoutout in this episode: Market Garden Brewery.