Meaningful Work, Remarkable Life

Meaningful Work, Remarkable Life

By Brook McCarthy | Hustle & HeartBusinessEntrepreneurship
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Meaningful Work, Remarkable Life episodes

  • Money talk: the uncomfortable truth about earning more

    If the topic of money feels taboo and keeping you stuck, then this episode is for you. We've been sold a lie about having to choose between love and money, purpose and profit. But what if there's another way?

    I share some stories from my 12+ years of facilitating money conversations with female business owners.

    We explore:

    • Why we are all a bit illogical or irrational with how we spend our money (and the client experience that opened my eyes to this)
    • How "I can't afford it" rarely means what you think it does
    • Why modesty could be dangerous for your business (and bank account)
    • The surprising things my most successful clients have in common
    • A simple strategy to create a cash influx in your business (that most people completely overlook)
    • Plus, I reveal the money mantras you need to stop saying ASAP if you want to double or triple your earnings.

    Get ready for some loving but firm real talk about giving yourself permission to earn more. 

     

    Grab your 6 keys to Earn Consistent $10K+ Months Blueprint > https://www.hustleandheart.com.au/10k

     
    39 min
  • Amplify your Courage

    If you're in a stage of evolution, expansion and realignment, then don't miss this essential episode. I'm talking about the critical mindset shifts necessary, specifically to build your courage and confidence.

    By challenging your thinking and taking bold action, you can create a business that truly aligns with your values and goals and makes great impact in the lives of all around you.

    We explore:

    • Why I care far less than most, about what other people think of me
    • How to discern between your inner knowing, and your fear
    • Common 'wisdom' that hinders business success
    • How to amp up your marketing magnetism through storytelling
    • Practical ways to build your courage tand alignment of your values, words, and actions
    • The two crucial elements that you personally need when you want to scale without burning out
    • Reframing imposter syndrome 
    • Identifying and leveraging your natural strengths in business

    Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it’d be nice…)?

    Join me on June 28, for a free masterclass on just this: https://www.hustleandheart.com.au/profit/

     

     

    30 min
  • Modesty is Dangerous

    Are you playing too small in your business? Today, I'm questioning everything that you might believe about modesty and its role in holding you back from all you're capable of.

    As Maya Angelou said, "Modesty is dangerous. It's a learned affectation."

    For far too long, we've been conditioned to believe that being meek, humble and modest are virtues. But guess what? That's just propaganda designed to keep the status quo intact and prevent you from unleashing your power.

    In this episode, I'm ripping off the shackles of modesty myth and inviting you to embrace your greatness, unapologetically. Because when you continually downplay your achievements, fail to advocate for yourself, and argue against your best interested, nobody wins.

    We explore:

    • How modesty is a learned behavior and dangerous affectation that keeps you playing small in your business. 
    • How we've been conditioned to believe modesty and humility are virtues, but this propaganda maintains the status quo and prevents you from unleashing your true power.
    • Why so many people have an uneasy relationship with power and how to reframe your relationship towards a new paradigm of collaborative, community-focused power that creates win-wins.
    • The value of 'difficult' emotions such as jealousy, to spotlight what you crave, and prepare to **** some people off - because unleashing your boldness is a radical act that will inevitably ruffle feathers.

    If you're ready to throw off the shackles of modesty and design a life of massive impact and income without compromising your values, join me at the Vision Unbound Retreat this October. It's a powerful container for visioning your biggest, boldest future. Spots are limited, and the earlier you book, the better your price.

    21 min
  • Bold Marketing: igniting growth through identity work, with Belinda Weaver

    In this episode, I'm joined by my friend and copy coach Belinda Weaver, as we dive deep into the evolution of our identity as business owners, how to evolve your marketing so that it keeps attracting your ideal clients, and why growth requires letting go – so you can catapult forward.

    We explore how to get comfortable with controversy, stop letting fear of trolling stop you, embracing change, and standing firm in your values as you evolve your business into an authentic expression of who you are.

    You'll learn: 

    • What's changed in marketing – what's working right now, and the common trap that most owners fall into, that while kill your marketing effectiveness.
    • Diagnosing the issue if your marketing keeps attracting wrong-fit clients.
    • How to overcome the fear of judgement when marketing your business online – plus the secret to overcoming intense self-consciousness.
    • How to work WITH your vulnerability, not against it.
    • The importance of having a growth mindset that allows you to try on new versions of your identity instead of staying stuck.
    • The importance of having mentors, especially when you're feeling stuck, scared, or overwhelmed with decisions.
    • Why everything you were taught about 'staying the course' is likely wrong – and why flexibility and openness is increasingly important.
    • Our business retreat in Joshua Tree, California – and how embracing 'selfish' has changed everything for both of us.

    If you're ready to see the bigger vision for yourself and your business, you're going to love our upcoming retreat in Joshua Tree, this coming October. Join us at the Vision Unbound Retreat this October. Spots are limited, and the earlier you book, the better your price.

     

     
    50 min
  • Build a Profitable and Loveable Offerings Ecosystem

    In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line.

    I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such an easy fix! Having a VIP or premium upgrade is an opportunity to seriously increase your profits without a ton of extra work. Even something as simple as adding a one-on-one coaching session can work wonders.

    But be careful not to overstuff that premium offer either. I've seen way too many overwhelming, megalithic programs that just leave people feeling paralysed. When that happens, they don't take action and you both miss out on the transformation.

    You'll learn: 

    1. How to add a premium high-ticket offer without overstuffing it.
    2. The biggest myth about pricing your offerings and how it hurts your profits.
    3. Creating an introductory paid offer to warm people up.
    4. How to keep believing in and promoting your offers, even when sales dip

    There's so much more juicy detail in the full episode, but I hope these tips get you thinking about your offering ecosystem in a fresh way! 

    Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry! 

    In this video training, you’ll learn:

    • 7 trends for premium group programs that will impact your industry
    • How to have the audacity to own your expertise
    • What you need to do to step up and start playing a bigger game
    • Why your clients are waiting for you to charge premium fees and how to get started.
    https://hustleandheart.com.au/future-premium-program
    25 min
  • Online Launch Trends: Bold Strategies for Successful Launches

    In this episode, I'm dishing all the juicy details on what's really working for successful online launches in 2024 (because what flew in 2023 is simply doesn't work now).

    I cover the major shifts we're seeing, like how we're all drowning in too much digital info these days. Virtual summits and bundles were great for list building, but they ended up overwhelming our audiences with way too many emails and trainings from people they didn't even know!

    So what's the solution? I'm breaking down the best and most effective trends that are making online launches more intimate, engaging, user-friendly and sanity-saving right now. 

    You'll learn: 

    1. Audio is huge - create private podcast feeds for your launches so people can listen on the go.
    2. Low-cost ($10-50) challenges or events increase actual engagement.
    3. Use casual one-to-many videos and emails to build relationships and intimacy.
    4. Not all leads are equal - identify and nurture your hottest ones.

    Whether you're selling courses, coaching, memberships, or any digital offer, this episode will help you launch in a way that deeply resonates in 2024. Struggles with outdated, overwhelming tactics are officially over!

    Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry! 

    In this video training, you’ll learn:

    • 7 trends for premium group programs that will impact your industry
    • How to have the audacity to own your expertise
    • What you need to do to step up and start playing a bigger game
    • Why your clients are waiting for you to charge premium fees and how to get started.
    https://hustleandheart.com.au/future-premium-program
    30 min
  • Overcoming Fear of Rejection in Business

    Want to hear the most out-there, hilarious story of avoiding failure and deep fear of rejection? 

    In the midst of a less-than-stellar Hustle & Heart program launch, to avoid my deep discomfort and fear of rejection, I went on this bizarro avoidance quest to furnish an entire apartment for a woman fleeing domestic violence. My partner just shook his head as I filled our lounge room to the brim with donated furniture from our local community.

    The punchline is that I absolutely KNEW that it was ridiculous procrastination, but I still couldn't stop myself.

    Why did I do this? Fear of rejection, my friends. That deep-seated worry about what others think of us. And let me tell you - we ALL feel this from time to time in business. Putting ourselves out there and hearing "no" is never fun. But avoidance just bogs us down without any momentum.

    The key is looking that fear straight in the eye. Spell out the worst-case scenario in allll its gory detail. Once you stare it down, it instantly loses power over you. That's how you keep your momentum going toward your big, brilliant dreams.

    You'll learn: 

    1. Fear of rejection is really just caring about others' opinions - a very human thing. It's the STORIES we tell ourselves that mess us up.
    2. Avoiding rejection slams the brakes on your momentum. And momentum is precious!
    3. Look your fears directly in the eye to instantly diffuse their intensity.
    4. Failures and rejections now? They'll just be hilarious stories later!

    So go ahead and feel all those scary feelings. Then laugh in their face and keep hustling toward your meaningful work and remarkable life. No lounge rooms full of furniture required!

    Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry! 

    In this video training, you’ll learn:

    • 7 trends for premium group programs that will impact your industry
    • How to have the audacity to own your expertise
    • What you need to do to step up and start playing a bigger game
    • Why your clients are waiting for you to charge premium fees and how to get started.
    https://hustleandheart.com.au/future-premium-program
    23 min
  • Render your competitors irrelevant

    Everyone gets spooked by their competition sometimes. But we don't have to! Because the role of powerful, effective branding is to render your competitors irrelevant.

    I'm human too, and I've definitely felt that jealousy creep in when I see someone else doing something I had planned. But feeling those ugly emotions and judging ourselves for it? Not helpful, my friend.

    You'll learn:

    1. How to not let your competitor fears derail you - instead focusing on your own strong branding.
    2. Why your marketing should attract your people and repel those who aren't a fit.
    3. To be willing to ruffle feathers and actually say something worth consuming.
    4. In this saturated market, there's an opening for brave entrepreneurs with real thoughts to share.

    Let me know what resonated most with you from this one! 

    Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry! 

    In this video training, you’ll learn:

    • 7 trends for premium group programs that will impact your industry
    • How to have the audacity to own your expertise
    • What you need to do to step up and start playing a bigger game
    • Why your clients are waiting for you to charge premium fees and how to get started.
    https://hustleandheart.com.au/future-premium-program
    21 min
  • Emerging from Crises – to Starting My Business in a Week

    In this episode, I'm getting super honest and vulnerable about how I started my business back in 2008. Hear the full, behind-the-scenes story - the good, the bad and the ugly.

    I share how I went from being "managed out" of a toxic job in magazine publishing to spontaneously starting my own business within a week. Yup, one week! I had no real plan, just a vague idea about wanting freedom and flexibility, and yet within four months, I'd replaced my old salary.

    The real reasons why we start businesses are oftentimes negative - job loss, bullying, existential crises. But you don't have to stay stuck in that headspace. Embrace your new radical identity and start painting an exciting future vision.

    You'll learn: 

    • Your leap into business IS radical - own that identity shift 
    • Mastering the art of daily decision-making to fuel momentum
    • Using past stories to build an inspiring vision, not stay stuck
    • Having some advantages helps, but mindset is everything

    There's so much more juicy detail in the full episode, but I hope these tips get you thinking about your offering ecosystem in a fresh way! 

    Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry! 

    In this video training, you’ll learn:

    • 7 trends for premium group programs that will impact your industry
    • How to have the audacity to own your expertise
    • What you need to do to step up and start playing a bigger game
    • Why your clients are waiting for you to charge premium fees and how to get started.
    https://hustleandheart.com.au/future-premium-program
    23 min
  • Sustainable people, profit, planet

    In the 21st century, it seems that shareholders are the top priority for corporations. But is this true? Is this smart? And is this sustainable?

    In this thought-provoking episode, we explore the many nuances of capitalism, business, sustainability, profitability, and sanity.

    You'll learn:

    • The two key lies that we've been told about profits and money
    • Why the QANTAS Airlines debacle has cost far more than just money
    • Whether the role of the founder is still relevant
    • The move from corporate social responsibility, to ESG, to the circular economy
    • Why being obsessed about greenwashing is damaging
    • If we're not lacking budget and we're not lacking evidence, then what are we lacking?
    • Whether or not there's a future for charities 
    • Rethinking growth in business.

    Strap yourself in, because this episode will provoke your thinking, and tuck itself into your brain to marinate on.

    Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it’d be nice…)?

    Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/

    Referenced in this episode:

    Dr. Richard Denniss unpacks the three big lies holding women back: https://www.vwt.org.au/richard-denniss-money-power-freedom/

    30 min

About Meaningful Work, Remarkable Life

From the publisher's feed

We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her…