Meaningful Work, Remarkable Life

Every business owner I speak with nowadays is overwhelmed, a little weary or downright burnt out, and ready to simplify, streamline, and work fewer hours. In fact, that's the number one reason why owners seek me out for business coaching: because they want to work fewer hours while increasing their business profits and take-home pay.

So let's do less then, shall we?

In this episode, you'll learn:

• Behind-the-scenes of the Leverage Mastermind launch, while Brook is traveling in Europe with her family.
• How to wrangle your screentime and daily mobile use WITHOUT 'white-knuckling it'.
• The 111 day work year and 20-hour working week.
• Whether 'work life' balance is more or less relevant today than 10 years ago.
• Why distractions, trivial work, and busy work is stressing you out – and how to make the shift into deeper, more meaningful, more profitable work.
• Why holidays often don't work for owners – and what to do instead.
• Better boundaries and why energy vampires need to be kept at arm's length.
• Why a song-writing course that Brook did was so valuable
• The most valuable activities you can do – and when to do them.
• What you should NEVER outsource – and why.

Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it’d be nice…)?

Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/

Referenced in this episode:

Racheal Cook's 25-hour work week.

Essentialism, by Greg McKeon 

Every business needs a consistent stream of leads and email subscribers if they're to create steady, or growing, revenue. Leads are the lifeblood of business. Most lead generation strategies are expensive and inefficient, and don't necessarily solve the problem of generating trust in the business.

In this episode, we discuss five invaluable strategies, many of which Brook has been using for 15+ years, to generate a steady stream of inquiries as well as email subscribers, that are qualified, already have trust in the business and – ta dah! – are paid. 

Better yet, these five strategies are appropriate for brand-new businesses – in fact, some of these were crucial to growing Brook's business in the early days. And while we don't expect that all five strategies will be appropriate for every business owner, at least one of these strategies can get you paid upfront, while also seeing you paid for years to come, in the form of new clients through your door.

What you'll learn:

• What Brook used in the early months of her business which had her making the same money as her old career as a Public Relations consultant, within four months of starting
• The win-win-win strategy that Brook used right from the start of her business
• Why trust is so crucial – and how to build it
• Why being a good egg in business and treating people well will pay dividends
• Which strategy is really useful to build your brand point-of-difference, develop your ideas and create your densely branded language, while also getting paid
• The other crucial element needed to ensure that your publicity opportunities translate into new leads and clients.

Learn the levers you can pull to increase your earnings and earn consistent $10K+ months. Download your Blueprint to Consistent $10K+ Months: https://www.hustleandheart.com.au/10k/

Spending far too much time, energy and money fully developing and building out a comprehensive group program that nobody buys is the biggest mistake that business owners make. Because, I’m the worst case scenario? The owner decides online launches and group programs are not for them, and buries their dream of having a flagship group program to leverage their expertise.   In this episode, Brook speaks with her Leverage Mastermind collaborator Simon Kelly, about how to maximize your chance of success by validating your program idea first.   You’ll learn:    

• How we make launching far more difficult, expensive, and ineffective than it needs to be
• The many beneficial byproducts of validating your program idea BEFORE you start creating it.
• Why working back-to-front is far, far smarter than building your program first
• How to validate your program idea without looking unprofessional or unconfident in public
• The unexpected opportunities that happen during launches
• The ultimate - and only real – validation method for your group program
• Why it's easier to sell something at a higher price than lower
• Our favourite paid methods to validate your program idea (plus Brook's biggest mistake with this – what NOT to do)
• How proactively giving away value first, is also highly useful to validate your ideas
• An easy way to create strategic lead magnets that move people along the path to purchase
• Reuse, reduce, recycle – your business assets as well as your marketing
• Why your ego is a liability and why being a bit embarrassed shows you're doing things right
• Simon's favourite question to ask potential clients and why it's so valuable for validating your idea, and selling your group program
• The fast-track email and the two-question survey
• What you stand to gain by validating your group program idea beyond program participants

If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind. 

Go to > https://HustleandHeart.com.au/leveraged

Mindset can make or break our business, especially in the wild, wild world of online launches.  Not only are there 6,834 decisions to make, but the need to increase your reach and visibility, plus the potential to earn a lot of money, or lose money, in a short amount of time, frequently leads to launch burnout. Which looks like an owner scrapping a launch mid-way through, making bad decisions, or getting sick right after your launch finishes

In this episode, Brook talks with her Leverage Mastermind collaborator, Simon Kelly, about their two favourite topics: online launches and mindset. If you're about to launch an online course, program or membership, you're going to get so much value out of this.

You'll learn: 

• How to know when you're ready to launch
• The quick and easy way to know whether or not your thinking is helpful or crappy
• The most common crappy thinking that will tank your launch - if you let it.
• Why good ideas are worthless
• Why people with marginalised identities are at most risk – and why we need you to launch
• How to approach feelings of failure
• How you might have the opposite problem that you think you have - AND how you can use this to your advantage.
• Working with your nerves
• Winning launch mindsets to tuck into your brain and marinate on
• Creating out loud, online, in public
• The purpose of life and being human (we don't like to d*ck around).

If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind. 

Go to > https://HustleandHeart.com.au/leveraged

 

 

 

 

 

Burnout is real, it's common, and it's not talked about nearly enough. In this episode, Brook shares having two babies under two, while running a business, working from home, with her partner who is also self-employed. Losing her business mojo for about 18 months was an experience that Brook is keen to share, to help normalise burnout, and to stop other owners falling into it.

In this episode, we discuss:

• Brook's juggle managing babies, a busy digital marketing agency, and teaching yoga
• Why self-care isn't enough
• How to spot symptoms of burnout
• Cultivating the critical skills needed to ensure you're looking after yourself when life inevitably gets busy and stressful or when unexpected or tragic things happen
• Life skills are entrepreneurial skills
• Why anti-fragility is more useful than resilience
• Powerful reframes that we ALL need, if we're to scale our business WITHOUT burning out
• The paradox of hustle and heart.

If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind. 

Go to > https://HustleandHeart.com.au/leveraged

Sustainable businesses are healthy, profitable, resilient, and future-focused. If you've looked at other businesses and tried to reverse engineer how they work, in order to replicate their success, then you're going to love this episode.

We discuss:

• The many and varied disasters of other businesses that we don't see – and why you can't reverse engineer another business.
• Acquring new clients versus retaining existing clients.
• The most honest – and clarifying – of all business metrics.
• Two key money metrics that you need to know if you're to build your business sustainability - and stick around long enough to enjoy it!
• Why it's so important that you do what you say you're going to do.
• Why systems and processes are about far more than just efficiency – and why they matter.
• How to reduce your risks and future-proof your business.
• Why unconscious needs are important to know – and what that's got to do with business sustainability.

If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind. 

Go to > https://HustleandHeart.com.au/leveraged

As a business owner, raising your visibility, growing your audience, attracting publicity, growing your email list: these are all part and parcel of our work. This can be a huge challenge for many owners - not only because there are many ways to build our audience, but because not all visibility works to our communication strengths. (We can't all be good at writing/talking/video/interviewing, etc.)

The other significant frustration is that raising your visibility can be expensive, time-consuming, and ineffective. It's enough to make you give up. (DON'T!) 

There is a better way – a way to raise your visibility and grow your audience while also getting paid. This is what I did, especially in the early days of my business, and still do so, today.

We discuss:

• My story of my early years of business when I discovered the win-win-win of getting paid to grow my visibility.
• The various ways that you can get paid to grow your audience.
• The changing trends of email subscribers and how you don't need to worry so much about unsubscribes.
• The rise and rise of online classes.
• How to test and validate your course, program and membership, while getting paid.
• One of the biggest mistakes I made with course trainings – exactly what I did wrong, so you can learn from my mistakes.
• Choosing the visibility-raising methods that work best for your communication strengths and your goals.

If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind. 

Go to > https://HustleandHeart.com.au/leveraged

Most business owners are busybusybusy trading their hours for dollars. This gets repetitious and can easily lead to burn out. After all, there's only so many times you can say the same thing with enthusiasm, right? 

There's a better way to work: instead of sitting at your desk servicing one client at a time, instead create assets in your business to sell. If you're allergic to hourly and ready to get paid for your expertise, not your time, this episode is for you!

We discuss:

• Doing an inventory of our existing assets
• Common ways to create leverage in your business
• Pros and cons of different ways of creating leverage
• The biggest myths and misconceptions about creating leverage
• How to choose the best way for you to create leverage in your business
• What I suggest you start with when creating assets to leverage

If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind. 

Go to > https://HustleandHeart.com.au/leveraged

Many of us have a complicated relationship with our business. Sometimes, this is an abusive relationship – where we give everything, and get very little in return.

If you're feeling burnt out, anxious, or overwhelmed by constantly thinking about your business, even when you're trying to relax, then this episode is for you.

We discuss:

• Creating healthy business boundaries
• Finding a new approach to people pleasing
• 'If you love what you do, you'll never work another day in your life' bullshit
• The dopamine hits of business
• When your values are weaponised against you
• Divorcing your self-worth from your productivity

If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind. 

Go to > https://HustleandHeart.com.au/leveraged

Like Gerry Seinfeld and Elaine, Brook and Jacko were always destined to be friends, not lovers. In this episode, Brook interviews her first boyfriend Jacko, who's way too smart and compassionate for his own good, to uncover all the stories we tell ourselves as teenagers, how they shape our identities, and what endures. From geeking out to Shakespeare and goth, and the melancholy of 90s music, Brook and Jacko traverse what it means to become an adult.

What you'll learn:

• Brook and Jacko's (most excellent) 90s taste in music
• On not fitting in and why it's good for you
• On not being good enough and the old 'I'm not the kind of person' dialogue
• Cambodian adventures
• What changes between ages 22 and 42
• On doing mid-life pivots
• Australia and Norway: socialism, responsibility and rampant individualism
• Brook's enduring story that's keeping her lonely
• The stories that have kept Jacko feel stuck and unhappy
• How your view on your upbringing shapes your attitude
• Brook's quick trick to reduce feelings of overwhelmed
• How to measure your abilities
• On being the worst in class

Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it’d be nice…)

Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/