Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of JVZoo.com and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership.

In this episode, Carl J. Cox delves deep with Laura into the essence of strategic planning, affiliate marketing mastery, and the significance of resilient leadership in carving the path to success. Laura, also a Wall Street Journal bestselling author, enlightens us with her revolutionary insights on overcoming industry barriers, championing customer service, and the meticulous balance between personal life and professional ambition.

Key Takeaways:

• Laura's inspiring transition from performing arts to corporate excellence.

• Strategies for leveraging affiliate marketing to scale your business.

• The art of strategic planning for sustainable growth.

• Cultivating a culture of accountability and innovative leadership.

Laura's story is not just about career transformation; it's a testament to the power of vision, determination, and strategic action in achieving success. Her insights are invaluable for anyone looking to elevate their business strategy, leadership skills, or searching for the motivation to turn their visions into reality.

Don't miss out on this episode filled with actionable insights and the inspiring journey of a woman who rewrote the rules to master the game of business success.

🎧 Listen, learn, and be inspired as you embark on your journey to success with the Measure Success Podcast. Subscribe and stay tuned for more episodes that bring you closer to your goals.

#MeasureSuccessPodcast #LauraCasselman #BusinessStrategy #Leadership #SuccessJourney #Entrepreneurship #AffiliateMarketing

On this episode of the Measure Success Podcast, Carl J. Cox sits down with Lubo Smid, co-founder and CEO of STRV, a tech company building digital products for renowned brands. Lubo shares his insights on the pivotal role of AI, Web3, and agile strategies in driving business growth.

Explore how STRV empowers clients, from startups to household names, to scale and succeed by focusing on impactful technology solutions. Learn why staying ahead with AI is critical in today's market.

Subscribe and set notifications to our YouTube Channel.

🎧 Tune in now to gain actionable insights for your business journey.

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

We're thrilled to announce that the latest episode of the Measure Success Podcast is now available! This week, we sit down with the rising star James Brackin IV, a trailblazer in personal coaching and the voice behind the top 1% podcast. James shares his journey of personal growth, overcoming obstacles, and the secrets to finding and unlocking one's potential. He is our youngest guest ever and his passion to make a difference is unparalleled.

In this episode, you'll discover:

• How James transformed challenges into opportunities for growth.

• Strategies for overcoming procrastination and tapping into your true potential.

• The significance of investing in yourself and living each day with purpose.

• James's approach to coaching and insights from his podcasting experience.

Why listen? Whether you're an aspiring entrepreneur, someone seeking personal development, or just in need of a motivational boost, this episode is packed with actionable insights and inspiring stories to guide you on your path to success.

Don't forget to subscribe to the Measure Success Podcast

Thank you for your continued support, and here's to your success!

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

🎧 New Episode Alert: Maximizing Strategic Decisions & Success: Expert Insights on Decision Science & Leadership

In this must-listen episode of our podcast, we dive deep with Sheldon Bernard, a trailblazer in applied decision sciences. Sheldon shares insights on confronting complex issues, such as bias, by pioneering the DIRECT framework, and making better decisions under uncertainty.

🔍 What You'll Discover:

• The essence of decision science and its multidisciplinary approach.

• How biases influence decision-making and strategies to overcome them.

• The DIRECT framework: A step-by-step guide to making informed decisions.

• Real-world applications of decision science in business and personal contexts.

Sheldon's expertise combines years of leading special projects for Fortune 100 executives with a practical, approachable method to navigate the often-murky waters of decision-making. Whether you're a business leader, a strategist, or simply looking to improve your decision-making skills, this episode offers valuable lessons.

💡 Key Takeaways:

• Understanding your biases is the first step to making better decisions.

• The importance of framing your decisions correctly.

• How to identify and evaluate your options effectively.

• Sheldon's unique approach to teaching decision science principles for immediate application.

Don't miss this opportunity to enhance your strategic thinking and decision-making capabilities with insights from one of the field's most forward-thinking experts.

Subscribe and set notifications to our YouTube Channel.

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

🌟 New Episode Alert! 🌟

🎧 Tune into the latest episode of the Measure Success Podcast, featuring the journey of Elliot & Dom Chapman! In this engaging episode, we see entrepreneurship through the eyes of two brothers who have turned their challenges into their greatest successes.

Discover how Elliot and Dom navigated the ups and downs of building businesses, from the early struggles with lead generation to masterfully executing successful exits and investments. Their story is a testament to the power of resilience, strategic thinking, and the unique bond of brotherhood in the face of business hurdles.

💡 Episode Highlights:

• Insights into transitioning from tactical operations to strategic growth

• The significance of personal habits for maintaining high performance

• The impactful role of podcasting in sharing their narrative and connecting with others on a personal level

👥 Whether you're an aspiring entrepreneur, a business veteran, or simply someone looking for a dose of inspiration and practical advice, this episode is for you!

Don't miss out on this heartfelt and insightful conversation. Listen now and get ready to be inspired to scale new heights in your own journey!

#MeasureSuccessPodcast #Entrepreneurship #BusinessJourney #ChapmanBrothers #ApplePodcasts #PodcastingSuccess

Explore the intersection of design and sustainability on the Measure Success Podcast, featuring consulting expert and author Ian Peterman. Host Carl J. Cox, sponsored by 40 Strategy, present a conversation about Conscious Design with Ian, a veteran in product development. Learn how Ian's firm merges design with sustainability to bring innovative products to market, making a positive global impact. This episode not only explored into Ian's 15 years of experience but also his contributions to the field through his book, The Conscious Design book, public speaking, including a pending presentation to the U.S. Senate. A must-listen for those passionate about the future of design and its role in environmental sustainability.

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

Listen to our newest podcast episode featuring leadership expert Jimmy Burroughes, where we explore effective strategies to combat burnout and foster high-performance teams. Learn from Jimmy's extensive experience and insights on building trust, strategic planning, and maintaining well-being in the workplace. This episode offers valuable advice for leaders seeking to inspire their teams and create a sustainable high-achievement environment.

• Key Topics Covered:

• Balancing high performance with mental health

• Building and maintaining trust within teams

• Strategic planning to prevent burnout

Discover actionable tips and deepen your understanding of leadership and team dynamics. Tune in to transform your approach to leadership and team success.

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

Welcome to the Measure Success Podcast, today we share how to boost your business valuation beyond the conventional metrics. In a market driven by EBITDA and industry multiples, we explore how savvy entrepreneurs can significantly influence their company's worth by strategically managing risks.

What We Cover:

• Understanding the Multiple: Learn how the industry multiple affects your business valuation and how you can alter this critical figure in your favor.

• Risk Reduction Strategies: Discover 40 transformative strategies that reduce risk, enhance value, and make your business an irresistible prospect for investors.

• Automation & Delegation: Find out how systemizing your operations and diversifying responsibilities can shift your business from high-risk to high value.

• Investor Mindset: Shift from an owner to an investor's perspective, focusing on efficiency, process improvement, and strategic growth to prepare your business for a lucrative sale.

• Real Success Stories: Hear from entrepreneurs who've successfully increased their business valuation, learning from their experiences and insights.

Join Us:

Whether you're contemplating selling your business, seeking investment, or simply aiming to increase its value, the Measure Success Podcast provides the blueprint for success. With expert interviews, case studies, and actionable strategies, we're here to guide you through the complexities of valuation, one episode at a time.

Subscribe now to transform your business into a high-value investment and start acting like the savvy investor you were meant to be.

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

Up to 90% of businesses fail to achieve their strategic goals, but you don't have to be one of them.

In this episode of the Measure Success Podcast, Carl J. Cox shares his insights on breaking through the barriers that derail so many organizations. Learn how to identify and address common challenges, prioritize effectively, and transform strategic plans into results.

Join us for actionable advice on applying Fortune 500 strategies to small and medium-sized businesses and practical exercises to improve your planning process.

Let us Help!

🎧 Tune in now to be part of the elite 10%

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

Confidence isn't something leaders are born with—it's built. In this episode of the Measure Success Podcast, Nicole Kalil, leadership strategist and author of Validation is For Parking, explains how leaders can strengthen their confidence and inspire others.

Discover Nicole's proven strategies for tackling "head trash," mastering the rule of three, and maintaining confidence over the long haul.

Subscribe and set notifications to our YouTube Channel.

Listen now on your favorite podcast platform.

Resources Mentioned in This Episode:

• Nicole Kalil's Website

• Connect with Nicole Kalil on LinkedIn

• Follow Nicole Kalil on Instagram

• Listen to This is Woman's Work Podcast

• Get a copy of "Validation is For Parking: How Women Can Beat the Confidence Con" by Nicole Kalil

• Explore "This Sh*t Works: A No-Nonsense Guide to Networking Your Way to More Friends, More Adventures, and More Success" by Julie Brown

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2