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Measurement's Busy Month, Assignment Editors' Changing Role
TVNewsCheck's Michael Depp, Paige Albiniak and Michael Stahl discuss an eventful February for TV measurement with Nielsen's introduction of BBO homes and NBCUniversal's granular new metrics with iSpot.tv, plus how newsrooms' assignment desks are weaning off police scanners and toward a more collaborative role.
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By TVNewsCheck
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TVNewsCheck's Michael Depp, Paige Albiniak and Michael Stahl discuss an eventful February for TV measurement with Nielsen's introduction of BBO homes and NBCUniversal's granular new metrics with iSpot.tv, plus how newsrooms' assignment desks are weaning off police scanners and toward a more collaborative role.
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