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Med Creator 101 episodes
- Dr. Kelly Killeen: How Social Media Became Her Practice's Biggest Referral Source
For Dr. Kelly Killeen, social media isn't a side project, it's one of the biggest referral engines in her private practice. In this episode, Mimi Banks and Dr. Dustin Portela talk with the Beverly Hills plastic surgeon about how she built a following that converts into patients. Dr. Killeen explains why she ignores likes and followers entirely in favor of quality comments and consult requests, how staying unapologetically herself online means patients already trust her before their first appointment, and why matching your in-person reputation to your online presence matters more than any growth hack. For any private practice owner wondering whether content actually moves the needle on new patients, this conversation makes the case with real numbers behind it.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Dr. Kelly Killeen: Instagram: @klkilleen | TikTok: @kellykilleenmd
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR29 min - Med Creator Minute: How to Handle Criticism Online
Putting yourself online means opening yourself up to criticism, but not every comment deserves your attention. Dr. Dustin Portela breaks down how physicians can navigate negative comments, know when to engage versus block, and set boundaries that protect their patients, personal lives, and time. Plus, he shares why finding your own voice and letting go of perfectionism is key to building a sustainable presence on social media.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR8 min - Inside La Roche-Posay: What They Look for in Med Creators
If you've ever tagged a brand hoping they'd want to work with you, this episode takes you inside how brands decide who they work with. Mimi Banks and Dr. Dustin Portela talk with Justin Ollivierre, La Roche Posay's Head of Brand Engagement, about what actually happens on the brand side before a creator ever gets a paid offer. Justin covers the tools brands use to evaluate creators, the red flags that make a partnership a hard pass, and why consistency, authenticity, and a well-optimized bio can matter more than follower count. It's a rare look at exactly how brands like La Roche-Posay decide who they work with, straight from the person making those calls.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR38 min - We Asked 5 Dermatologists How They Decide What to Post
Five dermatologists, each with millions of followers and one episode that gets them all answering the same two questions every med creator who starts on social asks themselves: where do content ideas come from, and how can I avoid risking my license? What you'll hear from Dr. Shereene Idriss, Dr. Whitney Bowe, Dr. Neera Nathan, Dr. Heather Rogers, and Dr. Tia Paul might change how you think about your own content.
Your next five posts start here.
The Content Rotation is a free 5-day challenge that takes you from idea to published with one prompt + one guardrail at a time.
Join free at MedCreator101.com.Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR16 min - Med Creator Minute: The Metrics That Actually Matter
You didn't build a practice by guessing, and your content strategy shouldn't run on guesswork either. In this Med Creator Minute, Dr. Dustin Portela reveals why consistent posting alone doesn't guarantee growth and what you should look out for: a strong hook in the first three seconds, a retention graph most people never check, and metrics like shares and saves that matter more than follower count. If you're an injector, dermatologist, plastic surgeon, or practice owner trying to figure out whether your numbers actually mean anything, this episode breaks down exactly which metrics predict real growth.
Ready to stop drafting and start publishing?
Join The Content Rotation, a free 5-day challenge that gives you the prompts + guardrails to publish one post every day.
Sign up free at MedCreator101.com.Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR8 min - Dr. Chris Tomassian's Content Strategy (Re-release)
Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in residency to using social proof to open his own practice (with a second location on the way), Chris shares why simplicity beats strategy, why chasing virality is a trap, and why staying consistent matters more than any single video's performance.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Dr. Tomassian: Instagram: @dr.tomassian | TikTok: @dr.tomassian | YouTube: @dr.tomassian
Develop your skills: Enroll in medcreator101.com
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR33 min - How Dr. Dustin Portela Comes Up With Endless Content Ideas (Re-release)
If you’ve ever felt stuck on what to post, this episode is for you. Dr. Dustin Portela and Mimi Banks share how to develop engaging content from choosing the right format and persona to finding inspiration in what’s already around you. From patient questions and audience insights to trends and AI, this episode explores how to turn everyday moments into ideas that actually resonate.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR29 min - Med Creator Minute: Confidence on Camera with Dr. Dustin Portela
There's a reason so many healthcare professionals hesitate before hitting record: years of being told social media and professionalism don't mix. In this Med Creator Minute, Dr. Portela explores why so many HCPs hesitate to show up online, and shares what actually builds confidence: reps, perspective, and permission to just be yourself. Listen to the end for the mindset shift that makes talking to a camera feel a lot less like talking to the internet.
Want to create your next post in 10 minutes? The 10-Minute Content Workflow gives busy HCPs a simple, repeatable process to go from idea to published post.
Get the free workflow at MedCreator101.com
Enroll in medcreator101.com
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR8 min - From Nurse to Viral Med Creator: Care Clark's Content Journey
Care Clark had just landed her dream aesthetic nursing job when COVID hit and sent her life sideways. So she started posting: scared, imperfect, and with no idea it would go anywhere. In this episode, Mimi Banks and Dr. Dustin Portela sit down with Care to unpack her path from a nervous first TikTok filmed inside a Walmart to a 16-million-view breakout moment, and everything she's built since: a content calendar, a virtual assistant, a manager, and a brand built on turning her own skin struggles into a message that resonates with women everywhere. If you've ever felt like you need to be ready before you start, Care's story is proof that ready is never really the requirement.
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Care Clark: Instagram: @careclarkbsn | TikTok: @careclarkbsn
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR34 min - Med Creator Minute: 4 Tips to Getting Started on Social Media
The biggest mistake new HCPs make on social media? Waiting until they feel ready. In this Med Creator Minute, Dr. Dustin Portela and Mimi Banks answer the questions they get asked the most: where to start, which platform actually fits your patient population and how to find time when you have none. Dr. Portela's first videos flopped, this is what he did differently after that. Stop overthinking it and do what he did: just hit record.
Enroll in medcreator101.com
Follow us on Instagram: @medcreator101
Subscribe to our YouTube channel: www.youtube.com/@MedCreator101
Mimi Banks: @mimibanks | @mbsocial.agency
Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
Tools and Creator Must-Haves:
CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR6 min
About Med Creator 101
From the publisher's feed
Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands…
and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.
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