The Publisher Podcast by Media Voices

Media Briefs: Yes, you can use Apple News to build first-party data


Listen Later

No, Apple doesn’t share customer data directly. But there are some clear pathways for publishers to leverage and drive first-party data capture in the app.

In a change from our regular weekly shows and our Conversations panel discussions, this is a short, sharp sponsored episode – just 10 minutes – with a senior executive from a vendor working with publishers to make their businesses better.

This episode Peter speaks with with Kieran Delaney, CEO at Apple News specialists FlatPlan, about how publishers can make the most of the platform. Despite its rigid policies on sharing consumer data, there are ways publishers can funnel readers to their own properties to capture data there. Kieran also explains why Apple News is worth investing time into compared to social media, and how to get started.

This Media Briefs episode is sponsored by FlatPlan. More than 145 million people read 5 billion articles on Apple News every month and FlatPlan empowers publishers to reach this huge audience in beautifully branded publications, on optimised articles built to maximise growth on the platform.

With clients ranging from Bauer Media to ITV, FlatPlan handles all the heavy lifting including delivery, reporting and optimisation. Reduce months of development work to a no-code solution that works with any CMS and maximize the effectiveness of your content with tools built to scale audience growth quickly.

Learn more about FlatPlan on their website, or book a demo

...more
View all episodesView all episodes
Download on the App Store

The Publisher Podcast by Media VoicesBy Media Voices

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like The Publisher Podcast by Media Voices

View all
The Political Scene | The New Yorker by WNYC Studios and The New Yorker

The Political Scene | The New Yorker

3,913 Listeners

The Media Show by BBC Radio 4

The Media Show

35 Listeners

99% Invisible by Roman Mars

99% Invisible

26,169 Listeners

No Such Thing As A Fish by No Such Thing As A Fish

No Such Thing As A Fish

4,819 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,353 Listeners

Explain It to Me by Vox

Explain It to Me

7,838 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,488 Listeners

The Rebooting Show by Brian Morrissey

The Rebooting Show

57 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,018 Listeners

The Future of Media, Explained - from Press Gazette by New Statesman Media Group

The Future of Media, Explained - from Press Gazette

1 Listeners

The News Agents by Global

The News Agents

906 Listeners

Media Confidential by Prospect Magazine

Media Confidential

22 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

906 Listeners

Miss Me? by BBC Sounds

Miss Me?

281 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,140 Listeners