Stefanie takes on episode 49 solo and goes into detail on what happens on Black Friday/Cyber Monday for DermWarehouse. How does an eCommerce company prepare for the busiest time of the year? Stef goes into detail on marketing preparation. From choosing a discount to planning out email marketing and text messaging campaigns. Stef also talks about how inventory is managed. Many people outside of the eCommerce world don't realize how much inventory must be purchased in September and October leading up to Black Friday/Cyber Monday. Stef also talks about how the sales results from Black Friday/Cyber Monday sets the narrative for the following year. We hope you like episode 49!  

Jason and Stefanie started The Media Captain together in 2010. They were partners and growing the business for approximately three years. Then came the date when Stef realized agency life wasn't for her. In podcast episode 48, Stefanie reveals what led to this decision to leave The Media Captain and how because of this decision, DermWarehouse was formed. For anyone in a small, family run business, this podcast will be great for you. This episode also teaches important business lessons pertaining to doubling down on your strengths, working on what you love to do, family run businesses, diversification in business and openness and communication when working with a business partner. We hope you enjoy! 

Jason Parks talks about the importance of writing when it comes to digital marketing. During episode 47, Jason hits on the following areas where writing can help improve your online presence. 

We are fortunate to live in a time where anyone can distribute their content on a blog. It's time to get started! 

Jason discusses what goes through his mind during his first call with a prospective client. From gathering preliminary information to devising a strategy, this is a conversation in coming up with a plan of action.  

Tom Walters is the President/Co-Founder of Noxgear, an eCommerce company that creates obsessively engineered active-lifestyle products for runner's, cyclists, and those with pets to keep them safer and enhance their experience.

We hope you enjoy episode 45 as much as we enjoyed the interview. 

Prior to episode 44, Jason and Stefanie wrote down 5 questions each they wanted to ask each other pertaining to The Media Captain and DermWarehouse. Neither Jason nor Stefanie saw the questions prior to them being asked.

In episode 43, Jason and Stefanie hit on everything and anything Google Shopping. 

Aaron Rubin, the Founder and CEO at ShipHero is our guest for episode 42. ShipHero offers Flexible fulfillment & software built for ecommerce. They work with eCommerce companies like DressBarn and the Dallas Mavericks. During episode 42, Aaron talked about how he got into the eCommerce space with his martial arts company, Zengu. He also discusses how the idea for ShipHero came about, the future of eCommerce, his move into a 150,000 square foot warehouse and much more!

In episode 40, we talked about driving traffic to your website. A lot of what we hit on was paid ads (Google/Bing and FB/Instagram). In Podcast Episode 41, we’re going to talk about how to make sure your advertising copy is great.

Jason and Stefanie discuss how important advertising copy is and how it's helped both of their companies, The Media Captain and DermWarehouse.

We then dive into understanding keyword relevance: 

We discuss the importance of understanding your business and its customers: 

Facebook/Instagram Ads vs. PPC 

Driving traffic to your site is one of the most critical components if you are looking grow your business.