Your blog can be a key element to your websites overall online marketing success, The issue is that most businesses don't fully understand how to utilize their blog. In episode 38, Jason and Stefanie share best practices for  laying the proper foundation along with coming up with a successful blogging strategy for your business.

How to Choose a Great Blog Topic:

In Closing:

We've been on a hiatus since the start of COVID-19 but we're back and better than ever for episode 37!

In episode 36, Jason Parks of The Media Captain talks about remaining optimistic and positive during tough times. If you look at the bigger picture, there's a lot of upside on the digital marketing side for businesses and Jason discusses this in Episode 36. 

There are going to be challenging times ahead of us with the impact Coronavirus is having on our economy. How is your business going to adapt? What are marketing tactics you can take if you have to cut advertising budget? Jason Parks goes over all of this in episode 35. 

In episode 34, Stefanie and Jason talk about what goes on behind the scenes of an eCommerce operation. Stefanie leads the way in discussing how DermWarehouse grew from an operation with 0 customers upon launch in 2016 to over 50,000 customers by the end of 2019.

Packing and shipping

Customer service

Inventory management

Ultimate Goals

In episode 33, Jason and Stefanie discuss how you should formulate an advertising strategy for your business. From how much money you invest to selecting the right channels. Jason and Stefanie cover how they went about advertising for their eCommerce company, DermWarehouse, along with the tactics they use for the clients they represent on the agency side.

In episode 32, Jason and Stefanie talk about the 15 most important tools used to run their businesses. From accounting to project management to analytics, the brother and sister duo cover it all. Below is their list:

In Episode 31, Jason and Stefanie talk about the mindset needed when starting a business. You should not be thinking about making a quick buck in the first couple of months. A long term mindset is needed for optimal results for your business. Jason and Stefanie share their experiences through The Media Captain and DermWarehouse.

Jason and Stefanie discuss how you can perfect a blog strategy for your business.  In the outline below, we've included links to all blogs and resources referenced in Podcast #29. 

Stats Courtesy of GetCodeless.com.