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Media Intelligence episodes
- 38/ September 30: Got Meat?
A mixed EU economy facing possible recession is seeing rising inflation yet low unemployment levels. With this backdrop, Italy's Mediaset reported new results and provided limited commentary in the wake of news of an "auction" for France's M6. We look at proposed local ad bans in the U.K. and Netherlands, the growth of e-commerce for big apparel brands, the state of political advertising in the U.S. and the latest on Musk vs. Twitter among many other topics.
Related Links:
- Musk vs. Twitter Court Documents
- Eurostat Inflation Numbers
- This Year Next Year: 2022 E-Commerce & Retail Media Forecast (GroupM)
Music credit: Joseph McDade
34 min - 37/ September 20: E-Commerce & Retail Media Forecast
In this special episode, we discuss the findings from our This Year Next Year: 2022 E-Commerce & Retail Media Forecast, authored by Kate Scott-Dawkins. The report tracks the growth of the medium throughout the pandemic and dissects the economic trends impacting growth across the globe. Mudit Jaju, Global Head of E-Commerce for Wavemaker, joins to share his deep insights on the space.
Related Links:
- This Year Next Year: 2022 E-Commerce & Retail Media Forecast (GroupM)
Music credit: Joseph McDade
37 min - 36/ Sept 16: Au Contraire, Mon Frère
Inflation data from the U.S. and U.K. are stoking recession concerns, but the counterpoint of strong retail sales in China and America suggest there's more nuance to the economic outlook. We ponder the future business model of streaming following chatter around the future of Hulu. And a lesson in media training and data security as Big Tech executives are summoned to Capitol Hill yet again.
Related Links:
- Warner Bros. Discovery Has Bigger Problems Than Its DC Search (Hollywood Reporter)
- Disney CEO Bob Chapek says he’d like to own all of Hulu ‘tomorrow’ but says chances of an early deal are slim (CNBC)
- Twitter whistleblower disclosure
- FedEx Reports Preliminary First Quarter Financial Results and Provides Update on Outlook
- TikTok’s C.E.O. Navigates the Limits of His Power (NYT)
- How China became big business for Twitter (Reuters)
- Bouygues: Proposed merger between the TF1 and M6 Groups abandoned
Music credit: Joseph McDade
31 min - 35/ Sept 9: Bad Back Pat
Brian and Kate pay tribute to Her Majesty Queen Elizabeth II. Then, they look back to 1974 to explain why the overall advertising industry can still grow within a negative economic environment. But acknowledging certain limits to advertising's upside, they explore the misconception that digital advertising would always grow at double digit percentages in light of recent news from Snap. Out-of-home is digitizing as part of its comeback journey, and cinema advertising may never return to what it once was.
Related Links:
- This Is Snap's Turnaround Plan (The Verge)
- Clear Channel Outdoor Investor Day
- Paramount at the Bank of America Conference
Music credit: Joseph McDade
27 min - 34/ Aug 25: Appetite for Appvertising
The northern hemisphere summer may be slowing down, but what about the pace of ad-spending among primarily digital businesses? We get into the numbers for 'Digital Endemics' and find a specific sector bucking the trends. Also: in the age-old debate between brand and performance, where are marketers currently focused and why? Plus: the love/hate triangle between AppLovin, Unity, and IronSource. And: Sean Cunningham, President and CEO of the Video Advertising Bureau (VAB), joins the podcast to discuss the future of video measurement.
Related links:
- https://www.groupm.com/digital-endemic-businesses-2022-2nd-quarter-takeaways/
- https://thevab.com/about
Music credit: Joseph McDade
43 min - 33/ Aug 19: Ga Ga for Radio
Kate and Brian pore over recent e-commerce and retail data, explaining the difficulties of finding the "new plateau" of growth and unpacking macro housing trends from home improvement retailers. Networks sign big-money contracts for the rights to the Big Ten and the Champions League. Erica Farber, CEO of the Radio Advertising Bureau, joins the show to talk about the oft-overlooked medium and how the definition of radio has changed. Brian reads us a bed time story about recessions.
Related Links:
- Why Radio: RAB Research
Music credit: Joseph McDade
48 min - 32/ Aug 12: A Low Inflation Formula: Disney+ and Gas
Brian and Kate analyze the implications of Disney introducing an ad-supported tier of Disney+ at the current price of the ad-free version, which will soon see a price hike. CPG companies and TV networks are seeing growth, and European economies are relatively healthy despite there not being enough corgis in sunglasses riding vespas.
Related Links:
- Ad-Supported Disney+ Subscription Tier to Launch December 8 in the U.S.
Music credit: Joseph McDade
20 min - 31/ Aug 5: Le Nouveau Data Est Arrivé
Brian and Kate get into the latest earnings reports from RTL, Warner Bros. Discovery, Paramount and more and share new data about the acceleration of cord-cutting and related shift to streaming. Brian reveals new figures for the estimated number of pirated Netflix households and how that could impact the platform’s advertising plans. Kate updates us on the latest economic numbers, including job growth, inflation and rising interest rates. And, finally, Nicola McCormick, GroupM’s Global General Counsel, joins the podcast to take us through the potential implications of pending and proposed privacy and antitrust legislation around the world.
Related Links:
- https://www.irs.gov/statistics
Music credit: Joseph McDade
43 min - 30/ July 29: Fuzzy Recession
Brian's back from vacation to explain with Kate why the advertising economy isn't actually in a terrible place right now, despite all the chatter that may say otherwise. Krystal Olivieri, GroupM and Choreograph's Chief Global Innovation Officer, makes her podcast debut to give an update on Chrome's latest third-party cookie deprecation delay and illustrate the impact media supply chains have on carbon emissions.
Related Links:
- Calculating a Cleaner Future Now: A Unified Methodology for Accelerated Media Decarbonization
Music credit: Joseph McDade
31 min - 29/ July 22: Hashtag Mukbang
Amanda Grant, VP & Global Head of Social at GroupM, joins Kate as guest host this week as we get into the latest earnings reports from Twitter and Snap and discuss why social commerce has yet to gain as much traction in Western markets as it has in Asia. Then, Dade Hayes — business editor for Deadline Hollywood and author of the new book "Binge Times: Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix" — shares insights on the streaming industry following this week's Netflix numbers. And, finally: mukbangs.
Related Links:
- Binge Times by Dade Hayes & Dawn Chmielewski
Music credit: Joseph McDade
51 min
About Media Intelligence
From the publisher's feed
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter.
Welcome to Media Intelligence by WPP Media.