Media Intelligence

Media Intelligence

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Media Intelligence episodes

  • 18/ Apr 22: Brian Eats His Mask

    Brian admits he got it wrong and (sort of) eats his own words as he and Kate break down the implications of Netflix's announcement that it will consider creating an ad-supported offering. Then, a quick update on the latest in Musk v. Twitter and Denise Ocasio (Executive Director, Investment at Mindshare) and Jessica Brown (Director, Digital Investment at GroupM) join the show to explain the intricacies of the TV upfronts.

    Related links:

    • https://www.bernachon.com/en/
    • https://www.youtube.com/c/NetflixIR/featured

      • Music credit: Joseph McDade

      49 min
    • 17/ Apr 15: Elon, Kim, and the Easter Bunny walk into a Super App

      Brian and Kate discuss the latest twists and turns in Elon Musk's quest for Twitter. Kate takes a look at “Tata Neu,” Tata’s new super app. We talk through the latest economic data and the potential for interest rate hikes to interfere with America’s greatest pastime: mortgage refinancing. And brand safety makes a surprise cameo appearance in the premiere of The Kardashians.

      Related Links:

      • https://www.sec.gov/Archives/edgar/data/1418091/000110465922045641/tm2212748d1_sc13da.htm 
      • Elon Musk speaks at TED 2022
      • Reuters: India's Tata launches "super app" in e-commerce challenge to Amazon, Walmart
      • Reuters: Meta to take nearly half of sales made by its metaverse creators as fees
      • Vulture: The Kardashians Series-Premiere Recap: Bodysuits and Lawsuits

        • Music credit: Joseph McDade


        26 min
      • 16/ Apr 8: The Generally Adversarial Tweeter and The Next Ten: AI

        Brian and Kate discuss Elon Musk’s investment in Twitter and the nuances of free speech in a monetized environment. Brian reads the management team tea leaves in the Discovery Warner acquisition and we get into the proposed privatization of Channel 4 in the UK. Kate discusses the findings of our groundbreaking new report on AI in advertising and chats with Daniel Hulme, WPP’s Chief AI Officer, about the impact of AI on advertising and marketing in the coming years.

        • The Next 10: Artificial Intelligence 
        • Daniel Hulme at TEDx: The Impact of AI - How humanity can use AI for it's own growth
        • https://www.sec.gov/Archives/edgar/data/0001418091/000110465922041911/tm2211482d1_sc13g.htm
        • UK’s Channel 4 set to be privatised by UK government
        • Welcome to 'Le Monde' in English!

          • Music credit: Joseph McDade

          39 min
        • 15/ Apr 1: Monkey Measurements

          Kate and Brian talk about the proposed Nielsen sale and why everyone should expect to pay more for better research. Kate quizzes Brian on the latest Y Combinator class as a preview of advertisers to come, and Brian interviews Ari Paparo on the morality of ad tech tracking and digital advertising.

          Related links: 

          • Washington Post: Facebook paid GOP firm to malign TikTok  
          • Y Combinator Companies
          • Ari Paparo on Twitter
          • Nielsen Enters into Agreement to be Acquired by Evergreen- and Brookfield-Led Consortium for $16 Billion

            • Music credit: Joseph McDade

            45 min
          • 14/ Mar 25: Death of a Yellow Pages Salesman

            Brian and Kate discuss the implications of the EU's Digital Markets Act. Brian debuts new data on concentration in the advertising industry and Kate discusses what a global shopping mall could look like. Brian contemplates the taste of an NFT. 

            Related links:

            • Press conference by Andreas SCHWAB, Parliament's rapporteur, Cédric O, Minister of State for the Digital Sector, for the French Presidency of the Council, Margrethe VESTAGER and Thierry BRETON, for the Commission, on the Digital Markets Act (DMA) – results of the trilogue
            • There’s No Global Shopping Mall
            • Spotify and Google Announce User Choice Billing
            • San Francisco Chocolate Salon Releases New Collection of Limited Edition NFT's

              • Music credit: Joseph McDade

              40 min
            • 13/ Mar 18: The Best Way to Make a Billion Dollars

              Kate and Brian reflect on lessons for advertising from the buffet of new TV shows about startup brands behaving badly, the role of boards, and the importance of skepticism. Kate weighs in on the latest retail sales data out of the US and China. Brian looks at advertising spend among digital endemics. Kate makes her pick for the NCAA tournament.

              Related links:

              • The Dropout
              • Super Pumped 
              • WeCrashed

                • Music credit: Joseph McDade

                32 min
              • 12/ Mar 11: Mind Your K's & Q's

                Brian shares new research into the impact of crude oil prices on advertising. Kate reviews the diversity of media company boards and, following the Morgan Stanley TMT conference, Brian and Kate discuss what was said, or not said, by Netflix, Fox and Meta.


                Music credit: Joseph McDade

                36 min
              • 11/ Mar 4: In the Mood for Streaming Investment

                In this episode Brian talks all things video, from cord-cutting and consumer spending on video, to studio content spending and results from ITV and Pro7Set1. Kate speaks with Antenna CEO Jonathan Carson about the state of streaming subscriptions in the US and looks ahead to International Women's Day next week.

                Related Links

                • https://thewaltdisneycompany.com/disney-to-introduce-an-ad-supported-subscription-offering-in-late-2022/
                • https://www.antenna.live/download-report

                  • Music credit: Joseph McDade

                  42 min
                • 10/ Feb 25: Ukraine + Tech and CPG Trends

                  Brian and Kate touch on the unfolding crisis in Ukraine and its potential macroeconomic implications. Kate shares takeaways from tech company earnings reports and Brian gives a read out on consumer packaged goods trends following this week’s CAGNY conference. Plus Kate reads a magazine and Brian weighs in on the audience for Formula1.

                  Related links:

                  • https://www.aiera.com/
                  • https://consumeranalystgroupny.com/
                  • https://www.formula1.com/en/latest/article.formula-1-announces-tv-race-attendance-and-digital-audience-figures-for-2021.1YDpVJIOHGNuok907sWcKW.html

                    • Music credit: Joseph McDade

                    28 min
                  • 9/ Feb 18: Drumming in my Dreams

                    Brian and Kate talk about the latest e-commerce sales numbers, “Peak TV,” the vibe shift at Meta, and compare time spent on Facebook vs TikTok. Plus Kate talks to another small business owner.

                    Related links:

                    • https://www.census.gov/retail/index.html#ecommerce
                    • https://www.tommyigoe.com/

                      • Music credit: Joseph McDade

                      41 min

                    About Media Intelligence

                    From the publisher's feed

                    Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter.