Media Intelligence

Media Intelligence

By WPP MediaBusinessMarketing
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Media Intelligence episodes

  • 8/ Feb 11: Sportsball and Small Business

    Brian thinks chocolate is just like ad tech, Kate talks to a small business owner about their advertising, and - on the eve of the Super Bowl - Brian and Kate talk trends in sports viewing and ad revenue.

    Related links:

    • http://marketingmag.ca/news/advantage/beer-chocolate-and-why-tech-isnt-a-bigger-differentiator-in-ad-tech-column-106558
    • http://www.ggmsausalito.com/

      • Music credit: Joseph McDade

      35 min
    • 7/ Feb 4: Bag o’ Glass

      Brian and Kate talk about subscription cancel culture, Meta’s earnings call, and the latest in gaming news. Then Brian "sings like Neil" and conducts a real time experiment with Spotify’s Covid-19 advisory capabilities. GroupM’s Executive Director, Channel Solutions Jen Soch joins the pod to talk about the process brands go through in deciding whether or not to remove their ads from a platform.

      Related links: 

      • https://www.youtube.com/watch?v=veMiNQifZcM
      • https://www.wsj.com/articles/streaming-data-netflix-hbo-disney-hulu-11643560207
      • https://investor.fb.com/investor-events/event-details/2022/Meta-Q4-2021-Earnings/default.aspx

        • Overdue music credit: Joseph McDade

        43 min
      • 6/ Jan 28: Data Privacy Day (w/ Prof Joseph Turow)

        Kate and Brian take issue with some of the assumptions in the Video Advertising Bureau's investigation into Nielsen's audience undercounting,  discuss Google's Topics proposal, and Brian talks to Joseph Turow, the Robert Lewis Shayon Professor of Media Systems & Industries at the Annenberg School for Communication about the state of data privacy. 

        Links to news, reports, and research cited in this episode:

        • https://www.nexttv.com/news/nielsen-out-of-home-error-was-a-big-deal-vab-says
        • https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/
        • https://www.asc.upenn.edu/people/faculty/joseph-turow-phd
          • 37 min
        • 5/ Jan 21: Tennis in the Metaverse

          In this week's episode of This Week Next Week, Brian and Kate tackle Netflix's fourth quarter earnings, gaming media, Microsoft's Activision Blizzard acquisition, 3D printing, and ask listeners to weigh in on what will come first: scaled connectivity between digital advertising and 3D printing or a scaled metaverse advertising business? (Send your thoughts and comments to [email protected]). 

          Links to the data and stories referenced in this story below:

          • https://www.congress.gov/117/bills/s2992/BILLS-117s2992is.pdf
          • https://www.booker.senate.gov/imo/media/doc/booker_announces_introduction_of_bill_to_ban_surveillance_advertising.pdf
          • https://ir.netflix.net/financials/quarterly-earnings/default.aspx
          • https://view.officeapps.live.com/op/view.aspx?src=https://c.s-microsoft.com/en-us/CMSFiles/ABInvestorCall.docx?version=8a084f42-3d2d-105b-12af-17be79328b24
          • https://www.nytimes.com/2022/01/18/sports/sports-betting-california.html
          • https://www.ikea.com/de/de/cat/deko-accessoires-24924/
            • 35 min
          • 4/ Jan 14: The purpose of mayonnaise and the cost of bacon

            Kate Scott-Dawkins and Brian Wieser debate the purpose of mayonnaise, potential challenges to Apple's "Private Relay" and take a deeper look at the implications of global inflation for consumers and marketers.

            Links to articles and and data referred to in this episode: 

            • https://www.theverge.com/22878885/verizon-att-t-mobile-apple-icloud-private-relay-feature-supported
            • https://www.bls.gov/data/
              • 32 min
            • 3/ Jan 7: CES - the Consumer Expectations Slowdown

              Brian Wieser and Kate Scott-Dawkins discuss Microsoft's Xandr acquisition, overlooked reporting from the Washington Post on international data harvesting, and a deeper dive into this year's CES through the lens of GroupM's latest research on consumer attitudes toward technology.

              Links to news discussed in this week's episode: 

              • https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions
              • https://www.washingtonpost.com/national-security/china-harvests-masses-of-data-on-western-targets-documents-show/2021/12/31/3981ce9c-538e-11ec-8927-c396fa861a71_story.html
              • https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces
              • https://www.groupm.com/groupm-releases-results-of-second-annual-survey-on-consumer-attitudes-toward-technology/


                • 25 min

              About Media Intelligence

              From the publisher's feed

              Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter.