VSiN’s recent announcement to enter the terrestrial radio space and launch the nation’s first dedicated network to sports betting has had industry folks buzzing. Chairman Dan Mason and COO Bill Adee took thirty minutes to discuss their vision for the network, the growth of the brand, expectations for the sports betting category, and how they plan to assist local stations.

For sports stations interested in learning more about what the company has to offer they’ve put together a deck which you can access by clicking this link. You can also email Bill with any further questions at [email protected].

SUBJECTS COVERED WITH DAN & BILL:

• The motivation behind entering the terrestrial space
• How the network/local structure will work
• Providing audio, video and print content
• Expectations for sports betting legalization
• Advertising trends around sports betting
• Increasing the awareness of the VSiN brand
• If the company would ever consider taking bets
• SiriusXM’s reaction to VSiN’s radio expansion
• Which shows will be available to local affiliates
• If additional talent and shows are needed
• What they look for in potential personalities
• The relationship with Gow Media and what it entails
• Offering local brands more than just show clearance
• Future goals for VSiN and how stations can get in touch

FROM THE GUESTS:

Dan’s Twitter handle: @DanMasonSports 

Bill’s Twitter handle: @Bill80

• https://www.stitcher.com/podcast/jason-barrett/barrett-sports-media-podcast
• https://open.spotify.com/show/1meEteEjZbXWt4j9SjoY6A
• https://podcasts.apple.com/us/podcast/barrett-sports-media-podcast/id1203576506

The post BSM Podcast – Season 4 – Episode 6 – Dan Mason & Bill Adee – VSiN appeared first on Barrett Media.

The big apple is where the 5th episode of Season 4 originates from. BSM President Jason Barrett ventures into New York City to sit down inside the SiriusXM studios with Adam Schein of Mad Dog Sports Radio and the CBS Sports Television Network.

Adam lends his insights and opinions on a variety of topics including what makes Syracuse a unique place for young broadcasters, when he first knew that he wanted to become an on-air talent, working for WFAN and then leaving for SiriusXM, what he’s aiming to accomplish each time he cracks the mic, the possibility of taking over for Mike Francesa, and much more.

THE RUNDOWN OF THE CONVERSATION WITH ADAM:

• When he first start listening to sports radio
• Who he listened to and what drew him in
• What makes Syracuse so special for broadcasters
• His first official job and what it entailed
• Getting a chance at WFAN and what his first shift was like
• How Mark Chernoff and Eric Spitz helped him grow as a host
• Saying goodbye to The Fan to join Sirius Satellite Radio
• Starting with NFL Radio and then switching to Mad Dog Sports Radio
• What Chris Russo is like behind the scenes
• A look at his daily preparation and balancing work, family, and sleep
• The most important elements a sports talk show host must have
• The Mad Dog Sports Radio stigma of it sounding too NY
• Social media feedback on opinions that take time to be answered
• Being considered as a candidate to replace Mike Francesa
• His reaction when he learned CMB were getting the nod
• QUICK HITS: One noticeable change in Steve Cohen, Why he raises or lowers the volume when listening, the sports more likely to be featured in 10 years, The biggest differences between Francesa and Mad Dog, Who’d win in the ratings if Mad Dog Sports Radio was local and challenged WFAN

FROM THE GUEST:

Adam’s Twitter handle: @AdamSchein

The post BSM Podcast – Season 4 – Episode 5 – Adam Schein – Mad Dog Sports Radio appeared first on Barrett Media.

Charlotte’s afternoon sports voice Kyle Bailey checks in on the 4th episode of Season 4. Over the span of thirty plus minutes BSM President Jason Barrett dives into Kyle’s background in broadcasting, learning and appreciating the challenge of selling in smaller local markets, organizing content for an audience comprised of transplants and homegrown residents, the host-PD-GM relationship, and much more.

ISSUES EXAMINED WITH KYLE:

• How he was drawn to sports radio and got his break
• Where he got his start and what his early duties required
• Moving his way up the ranks and taking on new tasks
• Becoming a salesperson and whether or not he enjoyed it
• The biggest sale he closed and why the client came on board
• Moving to a few locations before eventually landing in Charlotte
• How he’d describe WFNZ to someone who hasn’t heard it before
• His approach to content when reaching different audiences
• What he learned while working alongside Frank Garcia
• Hosting a show with rotating co-hosts and guests
• Being able to separate a few negatives from what everyone thinks
• Avoiding the label of being a homer on a brand which has PXP rights
• What he seeks when being managed by bosses
• The areas he has to improve at with his bosses
• Quick Hits: Good vs. Great hosts, Charlotte sports radio, Best host in the format, Who’s taught him most about radio

FROM THE GUEST

Kyle’s Twitter handle = @KyleBaileyWFNZ

The post BSM Podcast – Season 4 – Episode 4 – Kyle Bailey – WFNZ appeared first on Barrett Media.

We’re in Atlanta for episode 3 of Season 4 of the BSM Podcast. President Jason Barrett spends time chatting with 680 The Fan afternoon drive host and syndicated sports radio personality Chuck Oliver about the challenge of doing two different styled shows, earning acceptance from his peers after initially getting in the door by winning a contest, the rise and fall of 790 The Zone, preparation and show structure, and more.

AREAS EXPLORED WITH CHUCK:

• How perfect timing led to his entry into sports radio
• Gaining acceptance as a host as the guy who won a contest
• Why buying in St. Louis led to 790 The Zone’s downfall
• Who gave him the nickname “The King of College Football”
• Making the jump to 680 The Fan and why he did it
• Balancing preparation for two different type of shows each day
• The growth of his syndicated show ‘Southern Sports Today’
• What a typical day is like for Chuck & Chernoff
• Why it’s important for stations to have fun between shows
• Not allowing criticism and public noise to effect his approach
• The reason he thinks Atlanta doesn’t get the respect it deserves
• Having less of a concern over ratings and a focus on revenue
• How he knows if things are working
• Quick Hits: One pet peeve about sports radio, The local team winning which would excite the market most, One piece of advice to young broadcasters, Best Atlanta sports talk show host

FROM THE GUEST:

Chuck’s Twitter handle: @KingCFB

The post BSM Podcast – Season 4 – Episode 3 – Chuck Oliver – 680 The Fan appeared first on Barrett Media.

The 2nd conversation of Season 4 of the BSM Podcast takes place in Denver, Colorado where BSM President Jason Barrett visits with Altitude Sports Radio and TV personality Vic Lombardi. Vic reflects on the start of his career, working for different programmers, navigating criticism, having a presence around your local teams, and more.

SUBJECTS EXPLORED WITH VIC:

• What inspired him to want to pursue being a sports broadcaster
• How he got his entry level introduction to the industry
• The employer which gave him his first on-air break
• Landing back in Denver after working elsewhere
• Expanding his profile by adding radio to his TV work
• How sports radio has changed in Denver over 20-30 years
• Why ex-athletes in Denver have done well moving into the media
• What he learned working for Tim Spence and Nate Lundy
• The keys to a team show having consistent success
• Enduring negative reactions over one of the NFL’s misfires
• Succeeding in Denver if you’re not from the market
• Why it’s important to get out regularly to cover local teams
• Altitude’s decision to move to FM and why it matters
• Discussing all of the market’s teams not just the Broncos
• His first impressions of new program director Dave Tepper
• Being fair and honest even if working for a team owned station
• Quick Hits: Best/Worst Denver athletes to cover, Favorite local host to rib on social media, Best host in Denver, Nuggets or Rockies title

FROM THE GUEST

Vic’s Twitter handle: @VicLombardi

The post BSM Podcast – Season 4 – Episode 2 – Vic Lombardi – Altitude Sports 92.5 appeared first on Barrett Media.

On the debut episode of Season 4, BSM President Jason Barrett travels to Minneapolis to sit down with SKOR North’s Head of Content and afternoon drive co-host Phil Mackey. The discussion explores Phil’s entry into the sports radio industry, the growth of podcasting, ways to improve as a talent beyond sports radio, and much more.

TOPICS COVERED WITH PHIL:

• How he got his start in the sports radio business
• Getting into Minneapolis and working for KFAN
• The changes at 1500 ESPN over the years
• How podcasting has become a huge hit for his brand
• Being active in social content creation
• Why attending conferences has been beneficial to his growth
• The value of working on your craft beyond the radio station
• Making an on-air relationship work over a lengthy period of time
• Quick Hits: MN sports Mount Rushmore, Best career advice, 5 Years from now how people will listen, Younger self wisdom

FROM THE GUEST

Phil’s Twitter handle: @PhilMackey

The post BSM Podcast – Season 4 – Episode 1 – Phil Mackey – SKOR North appeared first on Barrett Media.

BSM President Jason Barrett connects with his former colleague John Lund on the eighth episode of Season 3 of the BSM Podcast. The conversation covers John’s career travels, what separates a good and bad PD, how hosts can help or hurt themselves entering a new market, why dominating the conversation doesn’t always help a show succeed, the most difficult moment of his career, and more.

AREAS COVERED WITH JOHN:

FROM THE GUEST

John’s Twitter handle: @JohnLundRadio

The post BSM Podcast – Season 3 – Episode 8 – John Lund – KNBR San Francisco appeared first on Barrett Media.