Media Roundtable

Media Roundtable

By PodcastOneBusiness
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Media Roundtable episodes

  • Questioning Everything with Journalist Brian Reed (S-Town, This American Life)
    “There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.”
    Brian Reed, (Host of Question Everything, S-Town - This American Life)
    The Media Roundtable is back! This week we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media.
    Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, This American Life) about Brian’s new hit podcast Question Everything, 7 years in the making.
    Back in 2017, Australian journalist, Gay Alcorn criticized S-Town as being "morally indefensible". After brushing off that criticism, Brian Reed did something extremely clever: he sat down for an in-depth chat with Alcorn in the Question Everything podcast pilot.
    Together, Dan and Brian discuss: the origins of S-Town and Question Everything, ethics and bias in storytelling, journalistic principles for advertisers, and more. Let’s dive in.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    57 min
  • Make Creative Your Unfair Advantage - Secrets from the CAO Summit
    “Take big swings.”
    - Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass)
    The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic— message optimization.
    Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass), Emily Deason, (Senior Manager, Offline Marketing, Babbel), and Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise).
    This all-star lineup is talking: testing the right thing, trusting hosts, cross-pollination, and more.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    51 min
  • Audio’s Role in the Marketing Mix - Live from the CAO Summit
    “When you can find the right partnership with a host, it can truly transform your business.”
    Steve Blackford (Head of LifeLock Customer Acquisition, Gen)
    The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix.
    James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of LifeLock Customer Acquisition, Gen), and Tor Thilert (Senior Lead for Global TV Advertising, Shopify).
    They’re talking: Audio Allies, Budget Splits, Podcast’s Blurring Lines, and more. Let’s dig into it.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    37 min
  • Ad Infinitum: S2E09 - Simulacrum Ex Machina with Oskar Serrander
    The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina."
    Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft.
    Join Stew and Oskar as they talk Wondercraft's origins, how to think in audio, and the most important audio factor: Ryan Reynolds.
    Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds).
    “I just think audio deserves a little bit better.”
    Oskar Serrander (Co-Founder/CEO, Wondercraft)
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    41 min
  • Ad Infinitum: S2E08 - Sonic Truths with JJ Healan
    The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths."
    Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising giant, (celebrated extensively in Ad Infinitum S01 E07 ‘It’s all in the Execution’) and we’re mining insights from Mickey D’s 20+ year “I’m Lovin’ It” journey.
    Join Stew and JJ as they explore; sharing the pen, fan truths, and being flawesome. Let’s indulge:
    “We no longer ask, when we have ideas presented, ‘will it work?’ We ask if it's true. Because if we know it's true, we know we're on to something.”
    – JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's)
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    31 min
  • The State of Audio Advertising Report: Insights and Trends from the CAO Summit
    “What is the state of audio advertising? It's under construction.”
    -Dan Granger (CEO & Founder of Oxford Road)
    The Media Roundtable is back! This week, we’re bringing you a key event from our CAO Summit: The State of Audio Advertising.
    Dan Granger (CEO & Founder of Oxford Road) took the stage at Spotify’s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford Road), Miranda Romano (VP of Media Services, Oxford Road), and Neal Lucey (EVP, Strategy & Product, Oxford Road). They presented a first-of-its-kind report to help CAOs understand where we’ve been, where we are, and where we’re going.
    The team covers: Automation–Our Frenemy, Going Global, Sufficient Brand Safety & Suitability, Transformational Tactics, and so much more. Let’s dig in.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr 22 min
  • Research, True Crime, & What Brands Want - Recapping Podcast Movement 2024
    The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees.
    Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road) and welcoming Tess Ryan (Associate Media Director, Oxford Road).
    The team is talking: Two Kinds of True Crime, Research Superpowers, What Brands Want, and more. Let’s dig in.
    “The beauty of podcasting and its greatest challenge is this fragmentation.”
    - Dan Granger (CEO & Founder, Oxford Road)
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    55 min
  • Using Audio for Good with Ashley Flowers and Brittany Clevenger
    The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose.
    Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans; Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie) and Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp) to discuss harnessing the power of audio for ‘good.’
    Together they cover: thoughtful ad breaks, long-lasting partnerships, celebrating wins, and getting started the right way. Let’s dig in.
    “The right stories, the right way, for the right reasons.”
    Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie)
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    39 min
  • The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value
    “If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.”
    Pete Birsinger, CEO & Founder, Podscribe
    For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that.
    This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad loads and performance answers a question that every CAO wants to know:
    “What’s the right amount of ads for a podcast?”
    Giles Martin (EVP, Strategy & Insights, Oxford Road) joins Pete Birsinger (CEO & Founder, Podscribe) onstage at our CAO Summit to present the PodLoad Report. Oxford Road partners with Podscribe to analyze 1.7 Billion podcast impressions across 1800+ shows, tying ad loads to real performance for 159 brands.
    For insights that’ll change the way you buy podcast ads, check out the full episode and dive into the PodLoad Report by clicking below.
    https://oxfordroad.com/the-danger-of-rising-podload
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    16 min
  • Ad Infinitum: S2E7 - Audio Affects with Kraig Kitchin
    “You don't need pictures in front of you to see what you're feeling.”
    Kraig Kitchin, Audio Legend
    The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - "Audio Affects."
    Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a Talent Manager for many on-air personalities and longtime Senior Strategic Advisor for Oxford Road. (Check out his epic episode of the Media Roundtable) As if that weren’t enough, he’s also Co-Chair and 2024 Inductee to the Radio Hall of Fame and Co-Founder of Premiere Networks.
    Join Stew and Kraig, as they wax poetic on the science and emotion of audio and break down ads from Lowe’s, Progressive, Babbel, and Home Depot.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    38 min

About Media Roundtable

From the publisher's feed

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping…