Media Roundtable

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Audio is for the Children."

Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Advertising Strategy & Creative Services, Gen-Z Media).

GZM has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like: Six Minutes, The Unexplainable Disappearance of Mars Patel, and of course, The Big Fib.

“We’ve got these incredible audiences that span ages and that trust us.”

-Deborah Goldstein (Executive Producer, Head Writer, Host of “The Big Fib”)

Together, the team is talking—Work That’s Worth It, 7 Magic Words, and Thinking of the Children, while breaking down ads from BetterHelp, Mint Mobile, Amazon, and yep, Gen-Z Media.

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The Media Roundtable is back! This week we’re following the money through the eyes of industry players and creators alike.

Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Oxford Road), Bart Roselli (SVP Growth, Oxford Road), and James Ingrassia (EVP, Client Service, Oxford Road).

“ You can't get a more captive audience than an audience on a cruise.”

- Giles Martin (EVP, Strategy, Oxford Road).

The team is talking: Spotify’s Payouts, the True Crime Cruise, Indie Podcasters, and more. Let’s dive in.

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The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale!

Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding."

Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who’s who of the audio world.

They talked to everyone, from the inventors of beloved audio logos to audio alchemists helping shape the sonic strategies of blue-chip brands around the world, including:

• Joel Beckerman (CEO, Made Music Studio)
• Chelsea Campbell (Group Creative Director, SiriusXM)
• Lisa DeStefano (Former VP, The Home Depot)
• Colleen Fahey (US Managing Director, Sixième Son)
• Steve Keller (Sonic Strategy Director,SiriusXM)
• Jim Reekes (Architect of Apple's startup sound, VP Product Management & Marketing, Argon Systems)
• Joe Sauer (Consumer Behavior Researcher)
• Roger Sho Gehrmann (VP, Songtradr)
• Dallas Taylor (Host of Twenty Thousand Hertz podcast)
• Walter Werzowa (Creator of Intel's iconic five-note sequence)

“ Sonic Branding is simply the expanded answer to the question, ‘Can they recognize your brand with their eyes closed?’ Let's say it's yes, then Sonic Branding expounds on that yes.”

-Stew Redwine (VP, Creative Services, Oxford Road).

We’re talking Ancient Origins, Sonic Storytime, and Sonic Branding’s ROI. Let’s tune in.

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The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry.

James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media Supervisor), and Kyle Jelinek, (VP of Client Services).

“If you're a marketer, what you're trying to do is evoke a memory, you're evoking an emotion. And music is one of the most effective ways to do that.”

-Neal Lucey (EVP of Strategy & Product, Oxford Road).

The team is talking: Fox’s Podcast Deal, YouTube’s Year of Discovery, Netflix’s interest in podcasts, and more. Let’s dig in.

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The world’s only podcast solely dedicated to audio ads is back!

Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All"

“ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.”

-Adam McNeil (SVP of Client Services, Adopter Media).

Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client Services, Adopter Media), Paul Riismandel (President, Signal Hill Insights), and Arielle Nissenblatt (Founder of Earbuds Podcast Collective and podcasting advocate), these ad Avengers dive deep into a slew of Amazon audio ads and they don’t pull any punches. Let’s jump in.

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The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit.

Dan Granger (CEO, Oxford Road) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner for Best Comedy Podcast), courtesy of SiriusXM.

“The benefit with podcasting is you have this very symbiotic relationship with the ads and the host… so you actually look forward to the ads as a piece of content in the episode.”

-Paul Scheer (Host, How Did This Get Made).

Together they talked long-time fan bases, restrictive ad copy, and how the comedy genre isn’t what you think it is. Let’s dig in.

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody".

Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown).

The trio showcases a live demo of SPECai, a tool built to streamline audio ad creation. It generates scripts, selects music, and produces mixed spots–all in real time.

“ It's vital to me that we use AI to create better products, better audio, and hopefully get more people engaged both in podcasting and in radio with the power of audio.”

-Dave "Chachi" Denes, (President, Benztown and host of Chachi Loves Everybody).

We’re talking: Bridging the Imagination Gap, The Second Best Answer, Dull Ads, and more. Let’s jump in.

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The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure.

First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election.

Download "The Untold Story of the Podcast Election" here: https://oxfordroad.com/podcastelection

Next up, Dan Granger (CEO, Oxford Road) hosts Ben Shapiro, (Co-founder & Editor Emeritus of The Daily Wire, and Host of The Ben Shapiro Show, (the largest conservative podcast and radio show in the nation).

“ Good-natured political debate, I think, is actually–in a way–coming back.”

-Ben Shapiro, (Co-founder of The Daily Wire, Host of The Ben Shapiro Show).

Together, they’re talking; open media ecosystems, brand safety and civility, consolidated media ownership, and so much more. These topics couldn’t possibly matter more right now–as echoed in President Biden’s farewell address to the nation. Let’s jump in.

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding."

Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today’s top audio spenders.

“Audio Branding uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.”

-Colleen Fahey, (US Managing Director, Sixième Son).

We’re talkin’ Train Sounds, Going Beyond Jingles, and Confused Branding. Let’s jump in.

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The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.”

Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Oxford Road) to break down takeaways of $400m in audio spend over 30 years.

“ Audio investment is driving almost 20 percent of clients’ branded search traffic.”

-Giles Martin (EVP of Strategy & Insights, Oxford Road)

Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More.

For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth

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