The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.”

Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years.

“ Audio investment is driving almost 20 percent of clients’ branded search traffic.”

-Giles Martin (EVP of Strategy & Insights, Oxford Road)

Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More.

For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth

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