This week, publisher of The Week Kerin O'Connor takes us through the reasons behind the magazine's continued success on the newsstand, and how it encourages a relationship between it and its audience.

In the news round-up the Media Voices team talk about the Guardian's membership success, the spectacularly frightening changes to the Facebook news feed, and ask whether we should be nice to the Duopoly. Listener beware, you're in for a scare!

What we're reading:

• '“News you don’t believe”: Audience perspectives on fake news', via RISJ:https://reutersinstitute.politics.ox.ac.uk/our-research/news-you-dont-believe-audience-perspectives-fake-news

• 'The Gender Trap with Media on Social Channels' via Thomas Baekdal: https://www.baekdal.com/blog/the-gender-trap-with-media-on-social-channels

• 'Why bad ads deserve to die, and what might replace them', via LA Times: http://www.latimes.com/opinion/op-ed/la-ol-patt-morrison-andrew-essex-advertising-20171025-htmlstory.html