This week, Mic's Publisher Cory Haik talked to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she's not giving up on platform publishing as a sustainable option.

In the news round-up, Peter and Esther discuss missed opportunities to grill the Zuck, why they won't be flocking to Yahoo News any time soon, Martin Sorrell's surprise departure and why Flipboard has reclaimed its traffic crown. Chris frolics with hobbits abroad.

We're reading:

• 'The rationalization of publishing' via Medium - https://medium.com/@ev/the-rationalization-of-publishing-dc001d509de8

• 'The Economist used to be boring, but smart with a wicked dry wit. Now it’s just boring (sigh)' via Twitter - https://twitter.com/elonmusk/status/984705630106673152