This week, Stylist Magazine's editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.

In the news round-up the gang butt heads over the Guardian's new £42 million Venture Capital fund, argue about The Wall Street Journal's new social media guidelines and agree that BuzzFeed UK's success is a good thing (mostly).

What we're reading:

• 'The war to sell you a mattress is an internet nightmare', via Fast Company: https://www.fastcompany.com/3065928/sleepopolis-casper-bloggers-lawsuits-underside-of-the-mattress-wars

• 'Not a revolution (yet): Data journalism hasn’t changed that much in 4 years', via Nieman Lab: http://www.niemanlab.org/2017/10/not-a-revolution-yet-data-journalism-hasnt-changed-that-much-in-4-years-a-new-paper-finds/

• '“De Correspondent” and the blueprint for a successful membership model', via Monday Note: https://mondaynote.com/de-correspondent-and-the-blueprint-for-a-successful-membership-model-3660eba337ba