#MediaSnack MEETS

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

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My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer

You can find Christine here:   / christine-guilfoyle 

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour.

Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Marla Skiko, Global Head of Media at Ford.

"The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"

This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I have met and her energy and passion for media is truly infectious. 

"Hands down the best thing about media is the people who are in media. We care about doing great work and we care for each other"

In this episode, Marla shares her experiences leading the media team at Ford, which extends beyond advertising and considers the impact of connected vehicles and how that can transform customer relationships and how people buy and use cars. 

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel.

John Coyne: https://www.linkedin.com/in/coynejohn/

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

 "Let your experts be the experts" is great leadership advice for managing agencies.

On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"

My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is the parent company for amazing footwear and apparel brands like VANS, Timberland, North Face, Supreme

Marissa has lead media operations for VF Corporation since 2015 and recently expanded that role to oversee a new initiative called Marketing IQ and she has a deep and broad view of the company's media activities. 

"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. "


My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many years since her previous leadership of agencies, Marla now heads up the leading agency trade organization in the US, the American Association of Advertising Agencies with over 600 agency members. 

A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community builder-leader and one part catalyst-matchmaker. Rob helps identify existing best practices and align industry leaders in creating new solutions to address this challenge through “uncommon collaboration.”

The Global Alliance for Responsible Media was formed to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues. Alliance members will work collaboratively to identify actions that will better protect consumers online, working towards a media environment where hate speech, bullying and disinformation is challenged, where personal data is protected, and used responsibly when given, and where everyone is, especially children, better protected online. Alliance members acknowledge their collective power to significantly improve the health of the media ecosystem.

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry, and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.