The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business.

However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means.

In this episode, we look to unpack:
- What has been deemed non-compliant
- The implications directly for the IAB
- What it means for advertisers and what you should be doing

CLARITY on the subject and PRACTICAL next steps are key to being proactive and minimizing risk.

#MediaSnack #MediaForGrowth

Three tips on how to write the best agency pitch brief.

If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right.

At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies.

It can make the difference between a great agency relationship and a bad experience. Reputations are on the line.

On this episode of #MediaSnack we unpack what are the main components of an agency pitch brief and give you THREE TIPS to make your pitch brief amazing. 

A one-two PUNCH of performance-based remuneration and new complexities in digital media has made traditional audit pools of media pricing less relevant. How are progressive advertisers starting to do things differently?

Pool-based auditing of an advertiser's media prices was popular in the 20th century as a way for marketers to benchmark costs and feel their buying rates were competitive.

But these days as the pools have shrunk, have advertisers found more effective measures? Especially as more media investment is traded in biddable media, what's the right solution?

RELEVANCE and CONTROL are key to generating the optimal outcomes.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

How do you make YOUR pitch invitation sit on TOP of the pile on the agency CEO’s desk?

If you’ve run an agency pitch in the last five years you’ll know that agencies have become far more discerning about what they will compete for. So how do you make sure that the very best (and most discerning) agencies compete hardest for your business?

It takes some thinking and some planning

On this week’s #MediaSnack we give you THREE TIPS to get the BEST agencies competing for your upcoming agency pitch.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Want to know the SECRET to a productive and long-lasting relationship between advertiser and agency?

I’m sure we all know examples of where they go wrong, but what makes the best ones go right?

On this week’s #MediaSnack we explore THREE TIPS to help you create and maintain a high-performing advertiser/agency relationship.

The best ones become true business partnerships. There’s usually a lot of money (and reputation) at stake, so it's always worth working hard to make it the best it can be.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

If you are a Media Director, what's the SINGLE critical priority for your attention in Q1?

Heading into a new year there are always lots of things demanding the limited attention of the Media Director; budget allocations, KPIs, measurement, internal team goals, process improvements, innovation, ad fraud, am I going to the Superbowl...?

On today's #MediaSnack we unpack some of the critical areas of focus and share with you what we believe is the NUMBER ONE PRIORITY for your attention in Q1, to set up for a successful year ahead.

Don't hesitate or you risk losing your competitive advantage. Remember, "the squeaky wheel gets the oil and the early bird gets the worm"

If you are an agency, watch to learn more and be on alert that this question is coming...

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

30, 60, 90, 120 days or more??

What is the MAGIC number for payment terms and how do you balance the needs of finance with the ambitions of marketing?

This is THE most loaded question for marketing and procurement to ask their agencies.

Here's the #MediaSnack alternative perspective on what are the right payment terms for media, plus we share #ThreeGreatTips for advertisers on how to align your stakeholders on that magic number, in order to balance the needs of finance with the ambitions and objectives of marketing.

This episode needs to be a catalyst for constructive discussion; understanding the drivers of advertiser payment terms and also the implications for pushing payment terms beyond reasonable levels and how that can negatively impact marketing effectiveness. Please leave your comments below!

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Many of the world's most successful marketing teams have a secret...
They have internal MEDIA COUNCILS dedicated to sharing innovation, best-practices and good governance of the company's media investments. It's no coincidence they also tend to be the best clients for their agencies.

Here's the #MediaSnack alternative perspective on what makes a successful internal media community plus we share THREE GREAT TIPS for media and procurement leaders on how to set up a successful media council in your own company.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Think you know marketing procurement? All about cost-savings right? Not any more.
The modern media procurement leader is focused on company growth and partners with their marketing colleagues to build long-term value. The role is very different now.

Here's the #MediaSnack alternative perspective on what makes a successful media procurement leader plus we share THREE GREAT TIPS from the best media procurement experts on how to succeed in media procurement and how you can work more productively with media procurement.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.