#MediaSnack

#MediaSnack 108: TRANSPARENCY: The Media Action Plan for 2018 by ID Comms

#MediaSnack 105: TECHNOLOGY: The Media Action Plan for 2018 by ID Comms

What is the industry thinking about media talent in 2022?

On the latest #MediaSnack we unpack results from our latest 2022 Global Media Report on the state of Media Talent.

Learn about advertisers and agencies biggest concerns, where there is optimism and agreement and where do they still disagree about the future?

Paul Stringer joins #MediaSnack host Tom Denford with results and analysis from the 2022 Global Media Talent Report.

On this week's #MediaSnack we discuss news that the newly formed Publicis Media has marked a significant new business win in the UK, picking up Asda supermarkets UK media and creative business which have been handed together to Publicis UK. There was no pitch, the entire £90m ($130m) account was awarded without a review, meaning Carat UK have lost a significant and long standing client which will be a blow. Its good news for Steve King, Iain Jacob and the new Publicis Media team as they work to launch their new agency proposition, with a big UK advertiser now validating this will give them a huge boost. Next up Tom details his time spent at the recent FT Digital Media Conference in London, paying special attention to a fireside-chat interview with WPP boss Sir Martin Sorrell, he talks about the scale of the group’s media buying, what he thinks are their differentiators from other agency groups and finally makes a bold statement about the likelihood of further consolidation of agency groups. Last up we bring attention to a great piece in Campaign written by Jenny Biggham founder of independent media agency The 7 Stars, she follows up on the transparency and trust issue, referencing the recent ID Comms research and gives marketers her top tips on how to improve transparency levels with media agencies and hopefully rebuilding trust over time. 

How do you make YOUR pitch invitation sit on TOP of the pile on the agency CEO’s desk?

If you’ve run an agency pitch in the last five years you’ll know that agencies have become far more discerning about what they will compete for. So how do you make sure that the very best (and most discerning) agencies compete hardest for your business?

It takes some thinking and some planning

On this week’s #MediaSnack we give you THREE TIPS to get the BEST agencies competing for your upcoming agency pitch.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.

The Pledge is very simple, with 3 commitments:
1. Be positive a pitch is required
2. Run a positive pitch
3. Provide a positive resolution

On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response.

In this Episode:

Pitch Positive Homepage:
https://www.pitchpositivepledge.co.uk...
dium=social&utm_source=linkedin&hss_channel=lcp-2895651

Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?
https://www.adweek.com/agencies/agenc...

The 70 brands and agencies promising to stop bad pitching behavior:
https://www.thedrum.com/news/2022/05/...
omising-stop-bad-pitching-behavior

IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviors:
https://ipa.co.uk/news/the-pitch-posi...

Six (and Only Six) Reasons to Call a Media Pitch:
https://blog.idcomms.com/six-reasons-...

With Dentsu exploring a sale of its international business and Horizon teaming up with Havas in a new joint venture, the industry faces a pivotal moment. Job cuts, private equity interest, and consolidation are reshaping the second tier of holding companies — raising urgent questions for advertisers about stability, talent, and future-proof operating models.

In this episode of #MediaSnack, Tom and David unpack what these moves signal for the future of the agency landscape. They explore why Dentsu’s divestment could open the door to radical new ownership models, what the Horizon–Havas partnership really means, and how advertisers can cut through AI “noise” to focus on the decisions that matter most. Plus, they share practical steps for brands to ask sharper questions, renegotiate smarter terms, and adapt to the shifting market.

Timestamps
 00:00 – Welcome to the “Love Boat”: breakups & hookups
 03:12 – Dentsu explores a sale of its international business
 09:45 – Who might buy Dentsu? Private equity, consulting, or rivals
 15:08 – Horizon + Havas join forces: strategy or survival?
 21:50 – The new two-tier market and Red Ocean disruption
 27:35 – Advice for advertisers: operating models, tough questions & cutting AI noise

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Want to stay ahead in media? Visit https://www.idcomms.com

Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

In this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits their clients to spend £500m with a TV network in exchange, the network will buy TV programming from GroupM. Is this blurring the lines of what a media agency should be doing with clients money?Finally, we consider what should be the word on the lips of marketers going into 2016 and we meet ID Comms Head of Performance, Alex Morse.Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https://plus.google.com/b/101836473001605573756/101836473001605573756/posts

An Agenda For Media SIMPLICITY- #MediaSnack 158 by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we provide our version of the popular British TV game show called Room 101. Room 101 is a BBC comedy television series in which celebrities are invited to discuss their pet hates and persuade the host to consign those hates to oblivion in Room 101, a location whose name is inspired by the torture room in the novel Nineteen Eighty-Four which reputedly contained "the worst thing in the world". George Orwell himself named it after a meeting room in Broadcasting House [the BBC's offices] where he would sit through tedious meetings. (Wikipedia)https://en.wikipedia.org/wiki/Room_101_(TV_series)On the #MediaSnack version of Room 101, both Tom and David compete to banish some of their greatest media industry annoyances into oblivion, in 4 categories:1. Behaviours of marketers2. Behaviours of agencies or vendors3. Advertising format4. TechnologyNadia, from behind the camera, will be the judge and the winner will get to pick one thing to enter The Room 101 for Media.