Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding.

Find out:
- What is Anthony's role at Serta Simmons and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus Anthony's best industry leadership tips and more!

You can find Anthony here: linkedin.com/in/anthonypmartinez/

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop

Find out:
- What is Amy's role at Good-Loop and what is she most proud of professionally?
- What does she see are the industry's biggest challenges and how we might address them?
- What does she do to unwind and recharge?
- Plus Amy's best industry leadership tips and more!

You can find Amy here: linkedin.com/in/amy-williams-
And more about Good-Loop here: good-loop.com

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023.

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Episode links:
#MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ... 

Rob Rakowitz Festival of Media 2019:    • Media Sustainabil... 

About GARM: https://wfanet.org/leadership/garm/ab...

GARM, Twitter accelerated brand safety agenda: https://wfanet.org/knowledge/item/202...

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#MediaSnack is a show for curious media professionals who are shaping the global media industry today. Each episode, we invite you to join in the conversation as we discuss various topics and trends in media and advertising. We keep our positive, can-do attitude while facilitating a lively discussion, all with the hope of making the industry a little better for generations to come.

#MediaSnack is hosted by Tom Denford and David Indo, Co-Founders ID Comms where we help brands get the media they deserve.

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https://www.idcomms.com/
#mediaforgrowth
#bettermedia

My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer.

Find out:
- What is Sam's role at Bayer and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https://www.gentlemansride.com/)
- Plus Sam's best industry leadership tips


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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

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Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics.

I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics.

You can learn more about The Institute of Advertising Ethics here: https://www.iaethics.org/

Get certified as an Ethical Advertising Executive here: https://www.iaethics.org/get-certified

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show!

Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the show to be more inclusive and discursive.

The global media industry has faced innumerable challenges, many of which we have documented and discussed on #MediaSnack over the years.

Now the industry is at an inflection point, new ideas are emerging, new leaders, new companies, new techniques. We believe we can all build a better media industry and a better media solution for the brands we all love.

Our focus for each show will be an angle or trend on the media industry, always with a positive and optimistic spirit. We keep our can-do attitude, driven by a belief that we can all be doing things a little better, improving the industry for the next generations.

#MediaSnack on LinkedIn audio is a powerful forum to share ideas, build relationships and grow the media industry for us all.

Bring your ideas and be a part of the show!

For this launch show I'm inviting a whole family of previous #MediaSnack guests so we can all find out...

"WHAT ARE THE BIGGEST CHALLENGES THE MEDIA INDUSTRY NEEDS TO ADDRESS?"

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly.

Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes.

Download the report here: https://www.ana.net/miccontent/show/i...

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

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Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!

#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  

Please subscribe above to get alerts of all upcoming weekly episodes.
If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Three tips on how to write the best agency pitch brief.

If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right.

At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies.

It can make the difference between a great agency relationship and a bad experience. Reputations are on the line.

On this episode of #MediaSnack we unpack what are the main components of an agency pitch brief and give you THREE TIPS to make your pitch brief amazing.