#MediaSnack

On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability. We received loads of private comments, questions and emails (why do you guys not leave comments below so everyone can see them??) which suggested we really hit on something which is on the minds of others and perhaps piqued some interest in media change. On episode 60 we dig into some of those questions, specifically a few of those we got from advertisers. To get a balanced and rounded perspective we picked questions from 3 different advertisers; a CMO, a media procurement leader and a global media director.

On this episode of #MediaSnack WINNERS, Tom Denford speaks with Charles Singer, Director of National Media, Digital & Performance Marketing at Henkel North America, about how challenger brands can win by building trust, driving consistency, and staying curious. With experience across media agencies, platforms, and now client-side, Charles shares how his team connects brand-building with performance through smarter planning, tighter integration, and a relentless focus on relevance.

They explore the challenges of maintaining brand safety and earning consumer trust in a fragmented media environment, and why resisting the urge to constantly reinvent is key to long-term success. Charles also shares how Henkel is combining media strategy, e-commerce, and shopper marketing to move from challenger to category leader, and why travel—and asking good questions—have played a major role in shaping his career.

Learn more about ID Comms: https://www.idcomms.com
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Finding The Right Media Agency PART 2 - Investment Exercise: #MediaSnack 140 by ID Comms

30, 60, 90, 120 days or more??

What is the MAGIC number for payment terms and how do you balance the needs of finance with the ambitions of marketing?

This is THE most loaded question for marketing and procurement to ask their agencies.

Here's the #MediaSnack alternative perspective on what are the right payment terms for media, plus we share #ThreeGreatTips for advertisers on how to align your stakeholders on that magic number, in order to balance the needs of finance with the ambitions and objectives of marketing.

This episode needs to be a catalyst for constructive discussion; understanding the drivers of advertiser payment terms and also the implications for pushing payment terms beyond reasonable levels and how that can negatively impact marketing effectiveness. Please leave your comments below!

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 by ID Comms

#MediaSnack 120: Accenture: TANKS are on the Lawn by ID Comms

How to manage media in a recession: #MediaSnack 153 by ID Comms

Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.

Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.

Agencies make huge investments in winning new clients, involving many hours of management, finance, strategy, buying and support teams. A lot of the (carbon-intensive) business travel has thankfully been cut from the pitch process, but they can still take a lot of people’s time. Usually, the CEO sees this as the cost of the pitch, but its not wasted, as pitches can have a momentum effect in the agency; they bring diverse teams together to solve problems, they build relationships, trust and positivity, no matter what the end result.

Poor feedback leaves agency leaders frustrated and a little embarrassed; they have no words of encouragement for their tired teams, they have no awareness of where they left gaps and they have no idea how to do things differently in the future. This is a failure of a pitch process for everyone.

Better Pitches = Better Partnerships!

On this episode of #MediaSnack LIVE, we explore some key questions around the future of the creative and media agency pitch. 
Featuring guest speakers from leading trade associations, agency leadership and major advertisers:

We give listeners some tips on improving the pitch experience for all.


At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com