My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics.

I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics.

You can learn more about The Institute of Advertising Ethics here: https://www.iaethics.org/

Get certified as an Ethical Advertising Executive here: https://www.iaethics.org/get-certified

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show!

Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the show to be more inclusive and discursive.

The global media industry has faced innumerable challenges, many of which we have documented and discussed on #MediaSnack over the years.

Now the industry is at an inflection point, new ideas are emerging, new leaders, new companies, new techniques. We believe we can all build a better media industry and a better media solution for the brands we all love.

Our focus for each show will be an angle or trend on the media industry, always with a positive and optimistic spirit. We keep our can-do attitude, driven by a belief that we can all be doing things a little better, improving the industry for the next generations.

#MediaSnack on LinkedIn audio is a powerful forum to share ideas, build relationships and grow the media industry for us all.

Bring your ideas and be a part of the show!

For this launch show I'm inviting a whole family of previous #MediaSnack guests so we can all find out...

"WHAT ARE THE BIGGEST CHALLENGES THE MEDIA INDUSTRY NEEDS TO ADDRESS?"

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly.

Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes.

Download the report here: https://www.ana.net/miccontent/show/i...

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

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Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!

#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  

Please subscribe above to get alerts of all upcoming weekly episodes.
If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Three tips on how to write the best agency pitch brief.

If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right.

At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies.

It can make the difference between a great agency relationship and a bad experience. Reputations are on the line.

On this episode of #MediaSnack we unpack what are the main components of an agency pitch brief and give you THREE TIPS to make your pitch brief amazing. 

"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..."

My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager

#Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking for innovation. They have become a case study for enhancing their strong internal media capabilities with great external agency talent. One to watch. 

Find out:
- What is Brett's role at Chobani and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus Brett's best industry leadership tips

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.

The Pledge is very simple, with 3 commitments:
1. Be positive a pitch is required
2. Run a positive pitch
3. Provide a positive resolution

On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response.

In this Episode:

Pitch Positive Homepage:
https://www.pitchpositivepledge.co.uk...
dium=social&utm_source=linkedin&hss_channel=lcp-2895651

Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?
https://www.adweek.com/agencies/agenc...

The 70 brands and agencies promising to stop bad pitching behavior:
https://www.thedrum.com/news/2022/05/...
omising-stop-bad-pitching-behavior

IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviors:
https://ipa.co.uk/news/the-pitch-posi...

Six (and Only Six) Reasons to Call a Media Pitch:
https://blog.idcomms.com/six-reasons-...