Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3

Find out:
- What is Brian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Brian here: linkedin.com/in/brianokelley

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group.

Find out:
- What is Florian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Florian here.

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for listening, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP

Find out:
- What is Freddie's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Freddie here: https://www.linkedin.com/in/freddie-l...

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

You’ve hopefully already read the facts. Programmatic is still a MESS.

But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…

On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.

In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain.
As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”

In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.

In particular, Kroll sought to gain insights into the following key areas:
1️⃣ The flow of dollars from advertiser to publisher
2️⃣ The value exchanged for those dollars at each link in the chain
3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisers

Kroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll

If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.

Joining me as special guests on this extended edition of #MediaSnack LIVE:
Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, Kroll
Sherine Ebadi - Managing Director, Forensic Investigations & Intelligence, Kroll
Kelley Elizabeth Train - Programmatic Consultant and Advisor

We gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more.

At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.

On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:
- Key findings
- Reactions from CMOs/ANA Members
- Potential impact
- Sensible next steps
- Need for individual advertiser strategies

We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are. 

Recorded on July 28, 2023.

At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:

- who is in-housing?
- what scope are brands mostly in-housing?
- what works well and what has failed?
- are marketers satisfied with their in-housing progress?
- is it saving money or costing more?
- how do you measure the success of an in-house operation?


We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.


#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.

Be sure to follow us on LinkedIn for info on upcoming shows. 

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute

Find out:
- What is Nandini's experience in the industry and what is she most proud of professionally?
- What she sees are the industry's biggest challenges and how we might address them?
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Nandini here: linkedin.com/in/nandinijammi

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Who's going to #ANAAFM this year?

It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers

In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview.

We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more.

The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and tickets available here: https://www.ana.net/content/show/id/ms-afm-apr23-agenda

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and Wall

Find out:
- What is Brian's experience in the industry and what is he most proud of professionally?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus his best industry leadership tips and more!

You can find Brian here: linkedin.com/in/brian-wieser-cfa-0a32b5

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible.

Find out:
- What is Evan's role at Audible and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus his best industry leadership tips and more!

You can find Evan here: linkedin.com/in/evan-kory-35774a61

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com