Turner and CBS, the rights holders of this year’s March Madness, sold out their ad inventory for the NCAA Division I men’s basketball tournament in record time. S&P Global Market Intelligence’s senior media reporter Mike Reynolds talks to Turner Sports Executive Vice President Jon Diament, and Scott Robson, an analyst at S&P Global Market Intelligence’s Kagan research team, about ad strategies for the tournament and sports ad spending trends in other properties such as the NFL, NBA, MLB and pro-wrestling.

With key races heating up, 2020 is deemed to be an important year for political advertising. S&P Global Market Intelligence’s senior media reporter Mike Reynolds talks to two senior advertising executives and Peter Leitzinger, media equity research analyst with Kagan, a media market research group within S&P Global Market Intelligence's TMT offering, about projections for ad spending in the 2020 election cycle. They also discuss main races, fund-raising activities, key political issues that might impact ad spending, as well as popular states in presidential races. Beyond broadcast and pay-TV, social media and other digital platforms are expected to impact the overall pie. Listen to the episode to learn more, and subscribe to MediaTalk to catch future episodes. (Photo: AP)

Kids content has emerged as a key cornerstone for many subscription video offerings, with Netflix, Amazon, and Hulu each investing heavily in both original and licensed programming geared towards children. Kids content may reduce churn and is typically less expensive to license or produce compared to other exclusive tentpole programming for OTT services.

In this episode, senior research analyst Justin Nielson and research analyst Peter Leitzinger discuss Kagan's analysis around US political advertising on TV in 2018 and outlook for 2020. If you are interested in learning more about Kagan/SPGMI offerings, please visit www.spglobal.com/marketintelligen…en/campaigns/tmt

In this episode, research director Jeff Heynen and senior research analyst Justin Nielson discuss Kagan's thinking behind some of the biggest, high-level trends in networking technology. If you are interested in learning more about Kagan/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

In this episode, senior research analysts Justin Nielson and Tony Lenoir discuss our thinking behind forecasts and analysis recently published for the U.S. TV station and multichannel sectors. If you are interested in learning more about Kagan/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

In this episode, senior research analysts Justin Nielson and Tony Lenoir discuss the upcoming FIFA World Cup, to be held in Russia June 14-July 15, and what soccer's biggest international stage means for the U.S. TV ecosystem. If you are interested in learning more about Kagan/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

Kagan is introducing MediaTalk, a podcast on our coverage of the quickly evolving media landscape. In this first episode, Senior Research Analysts Justin Nielson and Tony Lenoir zoom in on the ongoing metamorphosis of the TV ecosystem and the ramifications for the broadcast and multichannel sectors. If you are interested in learning more about Kagan/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt