We all have different needs unique to each of us - some are auditory, cognitive, psychological, medical, or a mix of them. But we’re all equal in our right to use and understand products online.

When creating digital experiences, your job is to solve a users problem, and by not factoring in accessibility & inclusivity you are potentially missing the mark.

Walking you through some common questions surrounding accessibility, Mediaworks and MWi can provide actionable tips on how to make your products more accessible to a wider audience.

Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales.

To compete in a crowded marketplace this Black Friday, retailers need to start preparing their strategy now.

Join experts from Mediaworks and IMRG in collaboration to discuss how you can dominate Black Friday 2022, discussing:

- When you should launch your Black Friday campaign

- How to turn discount hungry shoppers into long-term, loyal customers

- Optimising paid advertising and managing an efficient bidding strategy to maximise opportunity

- Creating effective ads by testing and learning early and often

- The impact of the World Cup on peak trading time

Join our brand experts to discuss why now is the right time to re-discover and re-energise your YouTube Channel strategy.

They will explore the latest trends around YouTube that will amaze you; we'll discuss why you should think of YouTube as a social channel, a search channel, a paid channel, and a brand engagement channel; and you will wonder why you didn’t do this sooner.

They'll share tips and tricks on how to make eye-catching, Google-friendly content that will turn heads and get people to smash those all-important like and subscribe buttons.

Don't miss out on the next big thing!

From your website platform to search data, technology can be harnessed to improve your business’ SEO performance.

In the competitive world of SEO, practices are forever being refined in the hunt for Google glory. But what exactly should your link profile consist of? Our team of tech and creative specialists are going head to head in the battle for the perfect link.

In this masterclass, we'll discuss why not all links are the same and whether its more important to put solid tech or creative content at the front of your SEO plans. Join our directors from SEO and Digital PR, as they probably come to blows over what link profile looks best.

The seismic shift in the advertising landscape presents a huge challenge for digital marketers when it comes to data privacy; however, this is also an opportunity to innovate and build personalised experiences that offer real value for your customers at each stage of their journey.

In this digital masterclass, click fraud prevention partners PPC Protect join Mediaworks to help break down the scope of recent privacy changes. They discuss how you can be reactive and how you can evolve your business to keep pace with the new privacy landscape.

Each year, marketers from across the world gather to watch Google Marketing Live to share best practices and learn about the latest Ads and Commerce innovations.

Your website is at the heart of all your businesses marketing. It is always on, always searchable, and is the first point of reference for contact information, sales, support as well as your product and service content. Because of this, it is critical it works effectively.

70,000+ students are accepted through UK and Ireland Clearing every year. The need to deliver effective, hyper-targeting, digital strategies in order to recruit prospective students is growing increasingly competitive every year.

Our higher education experts discuss how you can be the first in mind in your potential learners’ enquiries, optimising new paid advertising methods, deliver engaging creative content and convert guardians and future learners from information gathering, to actionable Clearing enquiries.

Over the past two years, the transition to digital has been rapid with traditional marketing techniques taking a back seat. The PR landscape has accelerated with it and so too comes a significant shift in the way PR professionals and digital marketers are asked to clearly demonstrate their effectiveness.