Janet McCullough was inspired to start her medspa during the last recession, and she continues to thrive in the midst of the ongoing crisis. Here’s why this industry is able to weather these storms.

Sherri McGee understands that her clients could go anywhere for medspa services, which is why she emphasizes a personalized, resort-style experience at Rejuvenate Integrative Wellness.

Innovation drives the medspa industry, and to best serve your clients – and stand out from the competition – you have to know what’s cutting edge, says Sonya Kennedy. But that’s not enough. You also have to treat your customers the right way, or they can go to someone who offers the same services at a lesser rate.

Erin Glutz just started her medspa and has found in-person networking and social media to be key to building up her client base. Along with that, she says focusing on not just aesthetics but also whole-body wellness has helped establish her business in the marketplace.

Pareen Merchant’s passion is to help her clients look and feel their best and realize their true potential… all while building rewarding friendships along the way.

Some medspas are focused on the bottom-line at the expense of what a client really needs, says Karee Hays. That might provide a short-term boost in revenue, but it’s not the way to create a sustainable business.

Dr. Kate Dee sees two big changes on the horizon in the medspa industry. 1. Millennials and Gen Z embracing aesthetic procedures. 2. More regulation in what has been a “Wild West” industry in the past, which she says will help get rid of some providers who shouldn’t be in business.

Kristy Murrow has built a successful business. But that’s not why she started in the medspa industry. She says making a difference in people’s lives, helping them feel better about themselves, is what drives her.

After 30 years in business, Lauri Kane has recently embraced a new way to market her and her husband’s medspa and stay engaged with clients: video. She says with some practice and the right setup, it can actually be quite easy.

Getting any new business off the ground can be tough, let alone a medspa. Dr. Vandy Gaffney II says online marketing and social media has proven pivotal to getting new clients in the door. And, of course, providing good service and truly addressing their needs must follow.