What is the AMP format, and how will it affect publishers? This week Rich and Paul unveil Mercury, Postlight’s new AMP-conversion tool. As they break down Google’s Accelerated Mobile Pages format, they talk about why they built Mercury—and how web publishers can use it. They also discuss the broader (dire) state of publishing on the web, from the introduction of mobile devices to Facebook’s Instant Articles.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.