What is the AMP format, and how will it affect publishers? This week Rich and Paul unveil Mercury, Postlight’s new AMP-conversion tool. As they break down Google’s Accelerated Mobile Pages format, they talk about why they built Mercury—and how web publishers can use it. They also discuss the broader (dire) state of publishing on the web, from the introduction of mobile devices to Facebook’s Instant Articles.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

What is the AMP format, and how will it affect publishers? This week Rich and Paul unveil Mercury, Postlight’s new AMP-conversion tool. As they break down Google’s Accelerated Mobile Pages format, they talk about why they built Mercury—and how web publishers can use it. They also discuss the broader (dire) state of publishing on the web, from the introduction of mobile devices to Facebook’s Instant Articles. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What is the AMP format, and how will it affect publishers? This week Rich and Paul unveil Mercury, Postlight’s new AMP-conversion tool. As they break down Google’s Accelerated Mobile Pages format, they talk about why they built Mercury—and how web publishers can use it. They also discuss the broader (dire) state of publishing on the web, from the introduction of mobile devices to Facebook’s Instant Articles.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer">https://art19.com/privacy#do-not-sell-my-info</a>.

Meet Mercury, an automatic AMP engine for any website

Catalyst, a Launch by NTT DATA podcast, puts humans at the front and center of digital transformation. Each week, we feature thought leaders who share their insights on reinventing digital experiences, enhancing customer journeys, and driving innovation in the enterprise. From platform transformation to the latest advancements in AI, our guests delve into the challenges and triumphs of digital transformation, emphasizing the critical role of human ingenuity and leadership.Learn more about&nbsp;<a href="https://launch.nttdata.com/?utm_source=art19&amp;utm_medium=podcast" rel="noopener noreferrer" target="_blank">Launch by NTT DATA</a>Please note that the views expressed may not necessarily be those of NTT DATA.

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Catalyst, a Launch by NTT DATA podcast, puts humans at the front and center of digital transformation. Each week, we feature thought leaders who share their insights on reinventing digital experiences, enhancing customer journeys, and driving innovation in the enterprise. From platform transformation to the latest advancements in AI, our guests delve into the challenges and triumphs of digital transformation, emphasizing the critical role of human ingenuity and leadership. Learn more about Launch by NTT DATA Please note that the views expressed may not necessarily be those of NTT DATA.

Catalyst, a Launch by NTT DATA podcast, puts humans at the front and center of digital transformation. Each week, we feature thought leaders who share their insights on reinventing digital experiences, enhancing customer journeys, and driving innovation in the enterprise. From platform transformation to the latest advancements in AI, our guests delve into the challenges and triumphs of digital transformation, emphasizing the critical role of human ingenuity and leadership.Learn more about&nbsp;<a href="https://launch.nttdata.com/?utm_source=art19&amp;utm_medium=podcast" rel="noopener noreferrer">Launch by NTT DATA</a>Please note that the views expressed may not necessarily be those of NTT DATA.

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