Growing an internationally successful brand is not that easy as it sounds. First, you need an excellent product, you do need an outstanding team, and then you need someone who can tell the brand's story in a way that touches the customer's heart.
Four Pillars Gin did already achieve this - the company was founded in 2013 and evolved to one of the leading manufactures of Gin in the world by 2019.
Find out why Four Pillars is so successful and why starting on a regional scale can be the key to grow a global brand. Matt Jones is one of the Co-Founders, and he is the storyteller behind the brand. As you will hear in this "Meet the CEO" episode, he manages to tell stories exceptionally.
Matt Jones on Linkedin: https://www.linkedin.com/in/matt-jones-433a1bb/
Four Pillars Gin Website: https://www.fourpillarsgin.com/
Episode Recommendation:
Do you already know the Episode #4 with Oliver Bruns? "If you have everything under control, you are not going fast enough" - we all do know this quote from our everyday life. We are trying to achieve great things with minimal time and therefore multitask like there is no other way.
But there is an alternative - this is the way of focussing on one task at a time and give it all your attention. Once it is done, you move on to the next one.
This may sound a bit weird initially, but this way of working has its advantages to multitasking. Oliver Bruns, the CEO of NEVEON, has made "BE HERE NOW" the basic management strategy for his team, and the company is thriving with the newfound spirit.
The episode on iTunes https://podcasts.apple.com/de/podcast/4-don-t-multitask-focus-on-one-thing-at-a-time/id1576297623?i=1000532343902
The episode on Spotify https://open.spotify.com/episode/2fD5fihpT19LXSDKPIUp1o