"I think it's important that we demonstrate that creativity can be a force for good."

In this week's episode, we spoke to Executive MBA participant, Luis Miguel Messianu - CEO of Alma and ground-breaking voice in multicultural advertising. Alma has made a name for itself by being fearless in tackling complex, social issues in campaigns such as 'Your Hero Needs You', the 'Just DOnate it' campaign with Nike, and the '#GuacIsBack' campaign which took a moving stance against gun violence in the wake of the Parkland school shooting in 2018. Julie from the Berlin School spoke to Luis about multi-cultural campaigns and why diversity in representation is vital, now more than ever.

Luis Miguel will also be a guest speaker at this year's Cannes Creative Leaders Programme. Read about the full programme here: https://www.berlin-school.com/cannes-creative-leaders-programme

Are self-identified 'creatives' more likely to take creative ethical liberties? What can employees do to empower creativity while minimising this potential behaviour? This week we spoke to Senior User Experience Researcher at Google, Kelly Moran, about the complex intersection between creativity and ethics and how ethics can help us to produce better work.

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If you're passionate about creativity and ethics, why not check out our scholarship opportunity in focussed on ethics in creative business.

https://www.berlin-school.com/hmc

In the first of our SxSW Dispatches, we speak to Sascha Kurfiss, Senior Consultant at XQ Digital. Sascha looks back on some of the key topics featured at this year's conference including the era of hands-free mobile, the debate on data and privacy, and why so many creative leaders are looking to China to see what's next when it comes to innovation, technology and creativity.

"Retaining talent is so unbelievably important for an organisation to operate."

Experience Strategist, Tracy Brown, has written volumes on the importance of meritocracy to the success and sustainability of organizations. We spoke to her about creating fairer and smarter workplaces, implementing transparency, and the imagining the future of work.

Tracy Brown will be speaking at this years Cannes Creative Leaders Programme and expanding on her work on meritocracy and its role in the future of work and creativity.

Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: www.berlin-school.com/cclp

“My whole career, I’ve wanted to do 'profit and social-purpose' led work and the market has really caught up to that.”

In the episode of ‘Meet the Experts’, we spoke with Independent Strategy Director and Executive MBA alumnus Barry Mowszowski to get beneath the surface of brand experience – a key topic at this years Cannes Creative Leaders Programme where he will be the leading instruction. Barry shares his experiences on the changing definition of Brand Experience, the role of agencies, and the power of creating purpose-led creative work.

Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: https://www.berlin-school.com/cclp

In this week’s episode, we chewed the fat with co-founder of Sommer + Sommer, XQ digital and an alumni of the Berlin School, Leonard Sommer.

He sat down with Julie from the Berlin School to discuss the need for a nuanced understanding of digital transformation. One that encompasses the three major challenges ahead for new companies: the rapid and destructive technological innovation, dramatic increase in customer expectations and new business models blurring industry boundaries.

In this episode, we had the pleasure of speaking with Strategy Director of AKQA and graduate of the Cannes Creative Leadership Programme, Miriam Sauer.

She sat down with Julie from the Berlin School to discuss the role of brand purpose and building a more holistic and upstream way of working with strategy.

Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: www.berlin-school.com/cclp

Ahead of their exciting collaboration at this year's XQ Digital Summit, 'Disruption is the End of Silence', we spoke to innovation and engineering experts Uwe Andreas Hermann and Prof. Dr. Søren Salamo about reimagining the purpose and power of the hearing aid of the future, as well as the connection between innovation, Sci-Fi and improving human wellbeing.

This week we spoke with creative leader at Pescador Public Strategies and a graduate of our Cannes Creative Leadership Programme, Evita Puente.

A self-described ‘creative instigator’, Evita Puente believes in the wisdom of the crowd... and is known for helping her teams apply their individual insights to broader emerging trends, especially as global culture rapidly shifts.

She sat down with Julie from the Berlin School to offer her insights in diversity in leadership from a Latino point-of-view, finding creativity in every position and ‘creative acumen’.

Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: www.berlin-school.com/cclp

Martin Woska is the Chief Creative and Strategy Officer at TRIAD advertising and a graduate of our Cannes Creative Leadership Programme.

Martin sat down with Julie from the Berlin School to share his insights learnt from growing an agency in the Slovakian market. He also discusses the evolution of the agency at the advent of digital advertising and how they managed to grow and remain agile at the same time.

Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: www.berlin-school.com/cclp