Sergio Garcia is a Strategy Director at Ps21 and a graduate of our Cannes Creative Leaders Programme.

He shares his learnings and challenges on leading Ps21's evolution from a creative agency to a creative transformation agency and how their mission went from producing creative work to applying creativity along the entire value chain of a company from internal processes, communication and finished product.

Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: www.berlin-school.com/cclp

Mukti Khaire is Girish and Jaidev Reddy Professor of Practice at Cornell Tech.

Mukti’s research focuses on entrepreneurship in the creative industries, such as art, advertising, architecture and design, fashion, film, music, publishing, and theater.

In particular, she is interested in understanding how entrepreneurs create markets for new categories of cultural goods by constructing their value, while also changing consumers’ beliefs about what attributes of cultural goods are appropriate and valuable.

We sat down with her before her last masterclass on our EMBA program to talk about cultural value, the role of the intermediary in cultural markets and how to create value.

Erik Lozano is a self-described 'accidental entrepreneur' who turned his passion for Mezcal into a career by co-founding San Cosme Mezcal.

In this episode we catch up with Erik and discuss the evolution of Mexico's country brand, sharing the taste of Mezcal with the world and his journey as a Berlin School EMBA participant.

This week we sat down with Rebecca Salerno, Berlin School EMBA participant and director of content marketing at Indiana University's Kelly School of Business.

Rebecca has extensive experience leading creative teams in developing marketing and communications for student recruitment and engagement.

We spoke about the role talent development and brand storytelling play in her line of work and how the university engages with its students to create authentic storytelling

We caught up with creative and organisational consultant Julian Stodd, who returned to teach a masterclass as part of our Executive MBA program.

We take a look at Julian's concept of Social leadership and how were moving on from more outdated models of hierarchical leadership for more decentralized structures.

'It doesn't really matter how much data you have if you don't have understanding'

Mikkel Rasmussen is a founding partner of ReD associates, a strategy consulting company who made a name for themselves by applying human sciences such as anthropology, humanities, sociology to big business problems.

He discusses the difference between data and understanding why you do what you do as well as building a relationship with your clients based on authenticity and transparency.

Creative evangelist and design consultant Jeremy Tai Abbett draws on his experience starting several ventures that found their genesis at the intersection of design and technology.

We spoke to him at this year's DMEXCO's conference about how companies need to face their fear and take digital transformation head on.

Roxy Guellmeister is an architect, urbanist and designer at Foster + Partners. She focuses on human centered design that goes beyond architecture, nranching out towards technology, interface and future urban living. After conducting a masterclass as part of our EMBA program, we sat down with Roxy to discuss the role diversity plays in a leadership context and the connection space, environment and creativity.

'What's the balance between technology and Creativity in Marketing?'

Head of Content Strategy for EMEA & APAC at Contently, Giuseppe Caltabiano discusses the role creativity plays in leaderhip, understanding your audience through data and debunking the 'inspiration' theory.

A.I. offers a new level and depth of customer engagement but leading clients on this new journey continues to be a challenge.

Partner and Global Chief Creative Officer for IBM iX, Billy leads teams across 42 studios to create digital brand experiences with progressive strategies, human-centered design, and transformative technology.

Billy discusses how A.I.. can push brands to new heights and why it is a necessity in today's digital landscape .