Florida State’s branding decisions have been scrutinized, by some, in recent years.

Remember the “Keep This Chief” movement when FSU updated its logo in 2014?

Or the outrage after viewers struggled to read uniform numbers on FSU’s road jerseys in the 2014 opener?

And most recently, Jameis Winston pushing for FSU to change its numbers on home jerseys to white?

TaReef KnockOut, a Tallahassee rapper and avid FSU fan, has been at the forefront of a vocal group that wants to see quicker progress when it comes to various aspects of FSU’s branding. From uniform tweaks to more consistency on social media, TaReef KnockOut has lead a charge that even got Winston involved recently.

Josh Newberg continues his ‘Meet’ series by sitting down with TaReef KnockOut in the latest episode of On The Bench. 

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