Who do you hire to do your PR when you work in the media business? Well, if you trust the opinion of executives at Clemenger BBDO, Leo Burnett and other world-class agencies, you turn to Katy Denis.

Katy is a PR specialist with 20 years experience, and the founder and CEO of Extollo, an agency that works hard to raise the profile of media professionals among their peers. Representing personalities like Todd Sampson of The Gruen Transfer, Laura Aldington of Havas Media and other big names in media and advertising, Katy has nailed the formula for thought leadership and building your visibility with a variety of tactics.

I knew Katy would have a treasure trove of tactics that entrepreneurs and small biz owners could take advantage of in their own PR outreach.

We talked through the art of strategic stalking (including how long Katy stalked her dream client before winning them over), and how she cements quality relationships with journalists. Spoiler alert: they're just like other relationships - you give what you get!

Katy also gives the lowdown on what thought leadership is and why it's gold dust for businesses of all shapes and sizes that want to build their profile.

Plus Katy shared her advice on how to dip your toe into the media space if you're not comfortable yet, and I got to hear about how she brushed up against a Big Brother controversy early in her career. I know!

For a smart, strategic and extremely well-reasoned approach to PR, Katy Denis is essential listening.

Find Katy online

https://www.linkedin.com/in/katy-denis-7681618/

https://www.extollo.com.au/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr