In this week's episode of the ArtTactic Podcast, we chat with Melanie Gerlis, art market columnist for the Financial Times about her brand new book, The Art Fair Story: A Rollercoaster Ride. First, Melanie shares the history of when art fairs originated and what was their original purpose. Then, she identifies some of the most pivotal moments in the modern history of art fairs that had a significant impact on the art market. Also, Melanie explains why art fairs today are so polarizing and speculates how long this feeling has persisted. Lastly, she predicts how art fairs may substantially evolve in the next several years.