Pudgy Penguins didn’t just survive crypto’s worst bear market, they turned memes into a global consumer brand.

In this episode, Nic Cary sits down with Luca Netz, CEO of Pudgy Penguins, to unpack how a community-led NFT project became one of the most culturally relevant IPs in crypto. From buying Pudgy Penguins out of a community riot, to landing in 3,000 Walmart stores, launching a token to unlock mass participation, and positioning Pengu as the internet’s Mickey Mouse, Luca breaks down the playbook behind one of crypto’s biggest brand success stories.

This conversation dives into culture, consumer adoption, meme coins with real operators, and why Luca believes Pudgy Penguins will be one of the most important IPs to ever come out of crypto.