memoQ talks

This episode of memoQ talks features a conversation between host Mark Shriner and industry veteran Paul Barlow. Paul shares his extensive background in the localization industry, starting in Dublin in the early days of the field and transitioning to the LSP side in the late 1990s. He discusses his experience helping small and medium-sized LSPs scale their operations and sales, emphasizing the importance of challenging legacy processes and having a clear growth strategy.

The discussion delves into the unique challenges faced by smaller LSPs compared to their larger counterparts. Paul provides examples of LSPs that successfully repositioned themselves by focusing on their top clients, automating lower-value work, and having difficult but necessary pricing conversations. The conversation also covers the role of sales processes, CRM systems, and the emerging applications of AI in localization, such as automated transcription and project management tools.

Throughout the discussion, Paul and Mark share insights on building authentic relationships, attending industry events, and leveraging social selling. Paul also shares his upcoming plans, including potential speaking engagements and consulting work with various LSPs and organizations. The podcast provides valuable perspectives for localization professionals, particularly those at small and medium-sized LSPs, on driving growth and navigating the evolving industry landscape.

Acorn West Growth Strategies
https://awgs.ai/

In this week's episode, Balázs Kis talks with Christos Ellinides, Director-General of Translation at the European Commission, about the vital role of the DGT, the EU's initiatives to foster unity, and efforts to combat miscommunication. The conversation covers a variety of topics, including the Translating Europe Forum 2024, the role of humans in the translation process, key initiatives at the DGT, and much more!

LINKS:

• DGT on Europa :  https://commission.europa.eu/about/de...
• Digital Europe AI-based multilingual tools: https://language-tools.ec.europa.eu/
• European Masters in Translation (EMT): https://commission.europa.eu/educatio...
• Language Industry Expert Group (LIND): https://commission.europa.eu/about/de...
• Juvenes Translatores contest: https://commission.europa.eu/educatio...
• Translating Europe Forum 2024:  https://commission.europa.eu/translat...
• DGT YouTube Channel: https://www.youtube.com/channel/UCKTsj3zO8aJ90WVGVtTSf0g 
• DGT Facebook account: Translating for Europe | Facebook 
• DGT Instagram account: DG TRANSLATION (@translatingforeurope) • Instagram

In this dynamic episode, Balázs Kis, Chief Evangelist at memoQ, welcomes the inspiring Belén Agulló García, Executive Consultant of Innovation at Terratrans, for a conversation that’s as diverse as it is insightful. Together, they explore how the worlds of climate change, translation, and even Linkin Park intersect in surprising and thought-provoking ways. This episode is perfect for anyone passionate about language, culture, and the unexpected ways they weave into our everyday lives and global challenges.

What can you expect?

• Climate & Translation: How global issues like climate change impact and challenge the translation industry.
• Game Localization & Accessibility: Belén’s expert insights into crafting inclusive, accessible experiences for players worldwide.
• Linkin Park and Beyond: A lighter dive into the music that inspires and connects across cultures.
• How innovation is reshaping localization, multimedia, and beyond.

In this episode of memoQ talks, Balázs Kis sits down with Zsófia Lelner, a special guest who will soon join as a host for future episodes of memoQ talks. Get to know Zsófi and discover how she transitioned from the world of academia and linguistics to the dynamic field of product marketing.

Together, they explore an array of topics (including changing careers, fostering pets, and even contemporary pop stars), personal growth, and strategies for turning challenges into opportunities. Whether you're a linguist, a marketer, or simply looking for inspiration, this conversation is sure to motivate you to chase your dreams.

LINKS:

Domestic Violence hotlines & information
Europe: https://wave-network.org/list-of-help...
USA: https://www.joyfulheartfoundation.org... 

Welcome to another episode of memoQ talks! This time, host Balázs Kis sits down with special guest Gábor Bessenyei, the CEO of Globalese, to dive deep into the world of machine translation and localization. In this episode, we discuss the exciting new collaboration between Globalese and memoQ—two powerhouses in the language technology industry.

Whether you're a translation professional, localization project manager, or just curious about the latest innovations in language tech, this episode has something for you. Don’t miss this opportunity to learn from industry leaders and discover how this partnership could benefit your projects!

https://memoq.com

In this episode of memoQ Talks, we sit down with Shaheen Samavati, founder and CEO of VeraContent, a multilingual content marketing agency specializing in marketing localization. Shaheen shares how her team crafts editorial-style content for blogs and social media, with a particular focus on the rising demand for social media translation projects.

Shaheen emphasizes the importance of adopting a focused, market-specific approach and highlights the advantages of a centralized service for managing global social media strategies. She discusses how VeraContent aligns content creation with clients' broader marketing goals, tackles the challenges of multilingual SEO with tailored keyword research, and balances high-quality content production with consistent posting schedules.

The conversation also delves into Shaheen’s expertise in localizing content for platforms like TikTok—both for B2C audiences and the growing potential of B2B applications. She shares tips for repurposing content effectively, such as turning podcast clips into engaging short-form videos, and reflects on the role of AI tools in the content creation process.

Join us for a comprehensive exploration of multilingual content marketing strategies, challenges, and best practices. Whether you're a marketer or a localization enthusiast, this episode is packed with actionable insights!

VeraContent
https://veracontent.com/

This episode of MemoQ talks, focuses on the plans for the highly anticipated Vamos Juntos 2025 conference, set to take place in Mexico City on March 14-15. Charles Campbell, CEO of tbo and co-founder of the event, is joined by Andrzej Nedoma, Karen Decker, and Renato Beninatto, all respected leaders in the language industry.

In this discussion, we'll get an inside look at the plans for Vamos Juntos 2025, which is set to take place in Mexico City on March 14-15. Charles will share the latest updates on the high-caliber speaker lineup, the affordable venue, and the unique cultural experiences attendees can expect. Additionally, our guests will provide insights on their roles at the event - from leading workshops on topics like "Executive Excellence" to participating in panels that highlight the stories and challenges of women business leaders in the language industry. We'll also explore how the panelists are navigating the evolving landscape of AI and identifying new opportunities for growth in the localization field.

Together, they provide an insider's perspective on what promises to be a remarkable gathering of professionals and innovators. From the latest updates on the conference to a sneak peek at its high-caliber speaker lineup, this discussion offers a comprehensive preview of the event. Charles also shares exciting details about the thoughtfully chosen venue and the unique cultural experiences that await attendees in the vibrant capital of Mexico.

Vamos Juntos
https://www.vamosjuntos.org/

In this episode of MemoQ Talks, guests Evgen Lipinskyi and Oriol Moalem Duran, both localization professionals, shared their experiences moving to Vancouver, Canada. Evgen, originally from Ukraine, previously worked as a translator and team lead in Russia, while Oriol, from Spain, has worked in Israel and Canada. They recounted their journeys to Vancouver—Evgen moving two years ago for new opportunities and Oriol relocating with his family for a better quality of life. Both noted their impressions of the city, with Evgen likening it to scenes from an "American movie" and Oriol enjoying its natural beauty and culinary offerings.

The discussion explored the localization community in Vancouver, highlighting the challenge of forming deep connections as an adult in a new city. However, both guests praised the Vancouver Localization User Group (VLUG) for fostering a welcoming environment. They appreciated how VLUG’s events help professionals connect on personal and professional levels, making the community feel inclusive and collaborative.

Another significant topic was the impact of AI and automation on the localization industry. Oriol acknowledged that AI can enhance efficiency but emphasized the continuing need for human translators for nuanced, high-quality content. Evgen supported this by sharing an anecdote about flawed machine translations of popular fiction. They concluded by encouraging listeners to engage with their local localization communities, emphasizing the importance of knowledge-sharing and building connections that extend beyond professional discussions.

In this episode, we dive into the world of localization in the Middle East with Dareen Mukhaimer, Managing Director for e-Arabization. Drawing on her extensive experience, Dareen sheds light on the complexities of translating for Arabic audiences, emphasizing the significance of regional dialects and cultural nuances over relying solely on Modern Standard Arabic. She also shares insights into meeting diverse linguistic demands, from Chinese to Russian and European languages.

Dareen offers a fresh perspective on interpretation services, highlighting the critical need to align interpreters' dialects with their target audiences for effective communication. Beyond her professional expertise, Dareen challenges common misconceptions about the Middle East. She paints a vivid picture of the region’s diversity and modernity, addressing stereotypes about religiosity and culture.

This episode is a must-listen for anyone interested in global communication, cultural understanding, and breaking down stereotypes. Tune in for an enlightening conversation that bridges linguistic expertise and cultural exploration.

e-Arabization
https://www.e-arabization.com/

In this episode of memoQ talks, memoQ Co-Founder Balázs Kis talks about the origins of memoQ and how the company has evolved over the years to become one of the leading TMS providers globally.  He also talks about how his roles in memoQ have evolved, and his plans for promoting memoQ to a wider audience in his new role as Chief Evangelist.  Balázs also shares his thoughts about how technology has changed the loc industry in the past and what it might do in the future.