memoQ talks

In this episode of memoQ talks we speak with two industry leaders about how Large Language Models (LLMs) are being used in the localization industry.  Adam Vance is the VP of Localization & LQA at GlobalStep and Kincaid Day is  Director of AI-Enabled Localization Solutions for Centific.  Adam and Kincaid explain the difference between AI and LLMs,  define Generative AI is, and talk about what types of localization solutions their respective organizations deliver by leveraging LLMs.

Centific
https://www.centific.com/

GlobalStep
https://globalstep.com/

Mugais Jahangir is Head of the Americas HUB for memoQ.  In this episode of memoQ talks, Mugais shares his observations on the recent ALC Summit and Loc World Silicon Valley and explains how memoQ fosters community through hosting and participating in events.  Mugais also talks about his role at memoQ and shares his excitement for future opportunities and innovation in the localization industry.

(From Wikipedia) Kate Edwards is a geographer, writer, and content culturalization strategist, most active in information-based cartography and video game content. She was the executive director of the International Game Developers Association from December 2012 to June 2017. Edwards spent over a decade working in various roles at Microsoft, creating the Geopolitical Strategy team and working to evaluate and manage geopolitical and cultural content in software products. After leaving Microsoft she founded Englobe (now Geogrify) as a consulting firm engaged in content culturalization and strategy, primarily for the video game industry.

 In this episode of memoQ talks, Kate talks about how she got started in cartography and content culturalization, and discusses some of the geopolitical and social challenges related to publishing video games and creating a unified metaverse.

 Geogrify

Jay Jaehoon Choi is a Localization Engineer at NCSOFT, one of the world's largest game publishers.  In this episode, Jay talks about game localization workflows and explains some of the differences in localization in Korea vs. the rest of the world. He also touches on how Korean game publishers view international markets, the challenges in recruiting localization talent in Korea, and how companies in Korea are starting to adopt AI-related tools for localization workflows. Lastly, Jay gives examples of how NCSOFT handles communication and geopolitical hot topics in their game platforms.

NCSOFT (U.S)
https://us.ncsoft.com/

G-Star
https://www.gstar.or.kr/eng

Richard Brooks is a sales and growth consultant in the localization industry, a visiting faculty at the Cranfield School of Management,  and a Senior Advisor for Slator.  In this episode, Richard explains the importance of value-based selling and shares his thoughts on a variety of topics including sales training, value creation, pricing and discounts, knowing your customer, and more.

Richard's Contact Information 

Linkedin: https://www.linkedin.com/in/richardbrooks/

Twitter: https://twitter.com/RichardMBrooks

 Website: https://richard-brooks.com/

Karen Fowlie is the VP, Product Services & Operations for Qlik.  She has also held leadership positions at IBM and Cognos. 

Karen talks about how she has transitioned into different roles in her career and explains how some of the pressures placed on localization teams have helped her professional development.  Topics included transitioning into non-loc roles, the importance of demonstrating the value of loc across the enterprise, how to build a culture of continuous improvement, how to empower your team, developing professional relationships, and tips for maintaining a work-life balance. Karen also gives her book and movie recommendations and shares tips on how to survive a tornado.   

Book Recommendation
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Dr. Brené Brown

Paula Hunter is the Director of Business Operations and product Chief of Staff at Motorola Solutions.  Paula talks about how she got started in localizations and then discusses the importance of asking questions, continual learning, and building an effective team. She also gives advice to those wanting to pursue a career in localization.

Robin Ayoub of Lionbridge and Mark Shriner of memoQ discuss  best practices related to sales and talk about some of the lessons learned from their experience selling and leading sales teams.  

Topics include: 
The importance of having a sales process.
The complexity of sales.
Building rapport.
Connecting logic & emotion
Product knowledge & belief
Dealing with rejection
Hunting & Farming
How to use LinkedIn
The importance of continual learning

Robin on LinkedIn
https://www.linkedin.com/in/robinayoub/

Martial Mernier is the owner of Talk Finance, a Luxembourg-based translation agency that specializes in providing high-quality translations for the finance industry.  Martial talks about the different types of financial translation and some of the challenges related to using EU-mandated templates for the EU Sustainable Finance Disclosure Regulation (SFDR). He also shares his ideas on how to find and evaluate qualified financial translators and his process for evaluating and using machine translation. 

Talk Finance
https://www.talkfinance.biz/

Kevin Gerardin is the Production Manager at Peter & Clark a global communication partner that specializes in financial translation.  Kevin talks about the different types of financial translation and discusses some of the regulator requirements related to the translation of financial documents including KIDs and SFDR.

Peter & Clark
https://www.peterandclark.com/