Memory Makers Podcast

On this week's episode of the Memory Makers Podcast, we dive into the masterclass that is running a business in the likes of industry giants Disney and Universal!

Discover the secrets to creating "wow" moments, the power of storytelling in entertainment, and the importance of setting clear service expectations. Plus, find out what NOT to do when engaging with your customers!

In this week's edition of the Memory Makers Podcast, hosts Russ and Danny keep it real by sharing some surprising truths about your attraction mix that could transform your approach.

In this edition of the Memory Makers Podcast, the dynamic duo of Danny Gruening and Russ Van Natta unveil 3 potent methods that are destined to launch your business to new heights.

🎙️ Whether you're a seasoned entertainment center owner or embarking on your entrepreneurial journey, this episode is brimming with actionable insights directly inspired by the works of Jay Abraham.

In this episode of the Memory Makers Podcast, Danny Gruening and Russ Van Natta introduce a powerful framework from John Maxwell that will change the way you approach note taking for better implementation. Learn how to prioritize and turn concepts into actionable plans using the "ACT" framework: Apply, Change, Teach.

How can YOU as an owner/operator in the FEC or LBE industry benefit from implementing this strategy? Tune in to find out!

In this episode of the Memory Makers Podcast, hosts Danny Gruening and Russ Van Natta discuss how technology elevates attractions like laser tag, mini golf, and VR into immersive adventures, bringing stories to life and fostering social connections. Tune in as they delve into the art of weaving storytelling into attractions, making each visit a memorable adventure in today's tech-centric world.

In this installment, Russ and Danny break down the essential factors that influence attraction decisions in the entertainment industry.

From understanding size requirements and hourly capacity to pricing strategies, they unravel the secrets that drive successful choices for your venue. But that's not all – there's a fourth ingredient crucial to the mix: staffing.

Whether you're a seasoned pro or just stepping into the world of family entertainment, this episode offers valuable insights that will transform your approach. Tune in to uncover the winning formula for making your attraction decisions a resounding success.

It's easy for location-based entertainment venue owners to ask "which attraction will make the most money?" But the answer is complicated, because it depends on several factors. First, who is your target audience? Is it kids, pre-teens, teens, or adults? Next, what are your goals? If you want to book more birthday parties, the solution might be very different than a goal to increase dwell time. This episode will help you learn the tools to choose the right attractions for the right audience.

The location-based entertainment industry has a lot of employee turnover. Most staff members are high school and college kids working part time, who then move on to the "real world" after a couple years. This causes many business owners to to assume they have little (or no) impact on these kids. But this couldn't be further from the truth. The foundation you set for your employees will last for the rest of their working lives. And even with a fairly transient workforce, you can create a great culture with engaged employees.

Have you ever considered what business you're in? Ok, but what about the business you're REALLY in? It's easy for location-based entertainment venues to think they are in the business of their attractions (bowling, or laser tag, or trampolines, or anything else). But really, you're in the business of memories, fun, celebration, and escape. This sounds subtle, but it's a mental shift that can have a big impact on how you make decisions as a leader.

Learn why the surface level answer (like bowling) hurts your ability to grow your business

Understand Simon Sinek's Golden Circle and how that helps you communicate your brand more effectively

Learn how this exercise can make you more excited and passionate about your business

Get practical steps for implementing this philosophy into your business