Have you ever considered what business you're in? Ok, but what about the business you're REALLY in? It's easy for location-based entertainment venues to think they are in the business of their attractions (bowling, or laser tag, or trampolines, or anything else). But really, you're in the business of memories, fun, celebration, and escape. This sounds subtle, but it's a mental shift that can have a big impact on how you make decisions as a leader.

Learn why the surface level answer (like bowling) hurts your ability to grow your business

Understand Simon Sinek's Golden Circle and how that helps you communicate your brand more effectively

Learn how this exercise can make you more excited and passionate about your business

Get practical steps for implementing this philosophy into your business