Memory Makers Podcast

In this week's edition of the Memory Makers Podcast, Russ sits down with serial tech entrepreneur Zack Johnson to explore how Sandbox Social integrates family entertainment center software at their venue. Zack shares insights from his journey, from selling an esports business in 2021 to founding Diverted River, a company dedicated to connecting and enhancing FEC operations. They discuss the integration of Lucky Putt, gamification strategies, and how Diverted River bridges disparate systems like arcade, bowling, and POS to create a seamless guest experience. Zack also delves into pinball gamification, data-driven engagement, and the evolving role of technology in shaping FECs.

In this week's edition of the Memory Makers Podcast, Danny and Russ explore how to target the right audience with your attractions. Using examples like Lucky Putt and blacklight mini golf, they discuss how design, technology, and operations can tailor experiences for different demographics—whether it’s a premium, tech-driven game for adults or a whimsical, family-friendly course. They also highlight how venues like Andretti Indoor Karting balance offerings to engage both primary and secondary audiences.

In this week's edition of the Memory Makers Podcast, Russ Van Natta chats with laser tag enthusiast and podcast host, Laurie Jean Britton, A.K.A. Tivia to talk about how the best laser tag arenas offer more than technology. She shares some of the most memorable laser tag experiences, from standout game masters to unique arena themes, like a Hollywood-style setup at Celebrity Lanes and the "Temple of Doom" arena at Thrills. We also discuss the impact of storytelling, game mechanics, cleanliness, and interactive props in creating unforgettable experiences.

Fun fact about Tivia, she has played in all 50 states—twice!

In this week's episode of the Memory Makers Podcast, Russ Van Natta sits down with Stephanie Moxley to share the lessons learned from the expansion journey at Pins and Wheels. From its roots as Playland Skate Center to a multi-attraction destination featuring bowling, VR, an expanded arcade, and a full-service restaurant, Stephanie shares the challenges, lessons, and vision behind this bold expansion. One of the biggest challenges in this transition was maintaining company culture while doubling their workforce from 27 to nearly 70 employees. Learn how Pins and Wheels maximized space, enhanced guest experiences, and built a business that keeps customers coming back for more.

In this week's episode of the Memory Makers Podcast, Russ Van Natta and Danny Gruening share the simple method of achieve more business goals! They break down the DOORS Framework, a powerful method to turn your ambitions into reality from high-performance coach Brendon Burchard. Learn how to Define success, set key Outcomes, anticipate Obstacles, build a Rhythm, and create a community of accountability by being Social.

Whether you're growing your business, improving operations, or setting personal milestones, this episode gives you the tools to stay on track and avoid last-minute scrambles.

In this week's episode of the Memory Makers Podcast, Russ Van Natta and Danny Gruening share ways to improve performance with employee training playbooks! They break down the essential steps for mapping out clear, effective processes that empower your team, improve efficiency, and eliminate confusion. From process mining to defining roles, visual aids, and regular updates, they share actionable strategies to help your business run smoother. Tune in to learn how small, consistent actions can snowball into major improvements!

In this week's edition of the Memory Makers Podcast, Russ Van Natta sits down with Kevin Kochman, Sales Partner at Semnox Solutions, to explore how to increase arcade redemption profit. As part of the Amusement 360 Partner Series, Kevin shares inventory management best practices, tips on training staff, organizing storage areas, and the importance of proper game calibration for optimal customer experience. He emphasizes maintaining precise inventory records, setting effective calibration for arcade pieces, and using reference schematics to streamline restocking. For a more efficient, profitable business operation, this episode is not one to miss!

In this week's edition of the Memory Makers Podcast, Russ Van Natta sits down with Shane Zimmerman of Delta Strike to talk about how interactive Laser Tag arenas improve the experience. They discuss how operators can enhance their game offerings through operational fluency and innovation, emphasizing the importance of staff members as emotional connectors to the experience. They also touch on the evolution of briefing rooms, where automation and theatrical elements work together to deliver a more immersive experience.

Russ and Shane also chat about laser tag pricing strategies, from all-inclusive packages to pay-per-play models, and how these can influence guest satisfaction and revenue growth. You won't want to miss this episode.

In this week's episode of the Memory Makers Podcast, Russ Van Natta welcomes Brooks Holt, a YouTube creator with over 200,000 subscribers, known for showcasing unique mini golf courses. Brooks shares insights into how authenticity and passion have driven his channel’s growth, offering tips on how you too can cultivating a genuine connection with your guests. Brooks highlights the importance of clean, well-maintained courses and how standout features, like creative theming and innovative design, can elevate your mini-golf attraction.

In this week's episode of the Memory Makers Podcast, Russ Van Natta and Danny Gruening ask 11 questions to plan your BEST year ever! They offer thought-provoking questions to help you celebrate successes, distill wisdom from challenges, and plan for massive growth in the year ahead. Discover how to identify your favorite failure, set relationship goals, and create more daily joy. Finish strong and step into 2025 with intention and purpose.

Don’t miss this guide to ending the year on a high note and making 2025 your best yet!