Memos by Daggerfinn | The #1 Employer Branding Podcast

For the last year, the number of open jobs in the US economy has increased to ridiculous heights - while the number of US workers seeking employment has fallen. This has resulted in a low unemployment rate and sky high job openings, and the pendulum of power in the employment markets swinging heavily in favor of the worker.

The result? High churn in the labor markets as millions upon millions of workers quit and start new jobs each month.

But things are about the change.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

Pinterest is the latest social media platform that makes its money via advertising to show slowing revenue growth. In fact, Pinterest reported the lowest revenue growth in two years - indicating another example of how companies are pulling back on their spending to prepare for a downturn.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

YouTube revenue growth came in under Wall Street estimates recently, and paired with Google's slowing revenue growth, are we staring at the first signs of what is a two-pronged signal of a real slowdown?

When times get tough, companies often resort to two cost-cutting measures: reducing marketing and advertising expenditures and laying off workers. We've seen a lot of both in the technology sector especially lately - so what does this mean for the greater economy?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

Netflix is planning on launching an ad-supported tier for users in early 2023. The idea is that the platform can offer a lower-priced option that makes up the revenue shortfall with ads sprinkled throughout the user experience.

While this business model is already in use with platforms like Hulu, does this indicate that Netflix is chasing growth targets at the expense of its original value proposition? Or is this just smart business?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

One of the most important responsibilities for marketing practitioners is to protect the brand - whether that's in-house or client brands. The value of a brand lives and breathes, in today's digital age, by its online reputation. Some hackers know this - and are leveraging this knowledge to force restaurants into paying money to avoid absorbing 1 star reviews.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com

The job market is cooling and opportunities for remote work are beginning to plateau - despite high demand for these kinds of jobs amongst a certain cohort of the US working population.

But what does this mean in the context of the greater US economy?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com

Inflated job titles are beginning to appear in larger swaths of the workforce as companies use any mechanism available to them to try to attract and retain the talent that they need.

But are inflated job titles a risk to the economy? Inflated job titles are surely a risk to the individual workers, right? We explore.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com

The June jobs report (JOLT) was released this morning and the data indicated some interesting dynamics in the labor market. Layoffs are up slightly, despite being at near historic lows, and the unemployment rate remained steady at 3.6%.

But underneath all these numbers is the labor participation rate - a look at the number of people who are working or actively looking for work. This is a number that often gets overlooked, but is an important gauge on the mindset of the worker.

Is the labor participation rate - and its slow uptick over the last few months - indicating something about the health of the economy?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com

The virtues of a recurring revenue stream into your business cannot be understated. The predictability of recurring revenue allows you, as a business operator, to make better decisions around all aspects of your operations. Recurring revenue establishes a one-to-one relationship with a customer that significantly brings down customer acquisition costs, which also bumps up multiples when its time to sell.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com

Are we, as marketers, wasting our time in today's digital world if we focus all our attention on brand building? Is brand marketing dead as a concept? Are we better off using data to drive conversion and leveraging a more performance marketing aptitude when it comes to helping our companies and organizations?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com