Menswear Mindset

Austin and Louis are headed back to market—but what actually happens when a menswear store goes shopping?We pull back the curtain on the buying side of the menswear business: what shows like Chicago Collective are really like, how we decide what makes it onto our racks, what sales reps tell us to get an order, and why something selling well in another store doesn't necessarily mean it'll sell in ours.We also get into what we're seeing change in menswear right now—from moving away from performance fabrics and synthetics to a return to cotton, wool, pleated trousers, double-breasted suits, and more classic pieces.Plus: why “Made in Italy” doesn't automatically mean quality, the world's most passionate T-shirt salesman, an angry Frenchman and his white pocket squares, and what we're buying for the upcoming season.If you've ever wondered how your favorite menswear shop decides what to carry—or you're in the industry yourself—this is what going to market actually looks like.

Austin (Gentleman's Avenue / The Man Shop) and Louis (Aspiring Gent / Primo Tailoring) return after four years to catch up on life, business, and everything happening in men's specialty retail.

This episode: a customer who used AI to argue about his own suit color, a whistleblower client whose $30,000 wardrobe started with a two-hour conversation about faith, the difference between volume and margin retailers, whether sustainability in menswear is still meaningful or just a buzzword, and a proud coaching moment watching a shy employee land his biggest upsell yet.

If you're in the industry — or just curious what running a small menswear shop is actually like day to day — this one's for you.

Not sure what took longer picking what we would wear on a desert island or setting up what the island was like. Regardless here are what Louis and Austin would pack if this was their last suitcase of clothes.  

Support the show https://www.patreon.com/Themenswearmindset Louis Instagram https://www.instagram.com/aspiring_gent/ Facebook https://www.facebook.com/aspiringgent/ Tiktok http://vm.tiktok.com/PABs8v/ Youtube https://www.youtube.com/channel/UCqVoIDHg6fTmL2O_Sa09wOw Austin Instagram https://www.instagram.com/gentlemansavenue/ FACEBOOK https://www.facebook.com/gentlemansavenue/ Youtube https://www.youtube.com/channel/UC5h_kq1iUA0uawvvdEFht9Q Music bensound.com

The Morals of Menswear

As the next generation of the men’s specialty retail game, Louis and Austin have seen quite a lot and learned so much. We seen a lot of good. And also a lot of bad. In this episode we discuss what is truly ethical when it comes to marketing, pricing, and other factors that go into presenting your product. Tell us what you think! Are most guys in the Menswear game actually ethical?

Support the show https://www.patreon.com/Themenswearmindset  

Louis   

Instagram https://www.instagram.com/aspiring_gent/    

Facebook https://www.facebook.com/aspiringgent/     

Tiktok http://vm.tiktok.com/PABs8v/     

Youtube https://www.youtube.com/channel/UCqVoIDHg6fTmL2O_Sa09wOw      

Austin   

Instagram https://www.instagram.com/gentlemansavenue/     

FACEBOOK https://www.facebook.com/gentlemansavenue/     

Youtube https://www.youtube.com/channel/UC5h_kq1iUA0uawvvdEFht9Q        

Music bensound.com

For years fashion has risen and dropped pleats in mean stream fashion. 

Are they a fad or here to stay for classic menswear?  They offer comfort and clean lines. But is that enough to get the dad fit out of our minds? Let us know below! 

Also what do you think on the reimagined brooks brothers shirting. Is this a needed update or a day late and dollar short?   

Support the show https://www.patreon.com/Themenswearmindset  

Video Version https://youtu.be/okkLLqMX8mY

Louis   Instagram https://www.instagram.com/aspiring_gent/    

Facebook https://www.facebook.com/aspiringgent/     

Twitter https://twitter.com/Louageramita    

Tiktok http://vm.tiktok.com/PABs8v/     

Youtube https://www.youtube.com/channel/UCqVoIDHg6fTmL2O_Sa09wOw      

Austin   

Instagram https://www.instagram.com/gentlemansavenue/    

 FACEBOOK https://www.facebook.com/gentlemansavenue/    

 Youtube https://www.youtube.com/channel/UC5h_kq1iUA0uawvvdEFht9Q

It's hard to tell the future especially when it comes to fashion. But with the help of Austin and Louis you can break out of the clutter from the industry and get to the real meat and potatoes.

Video Version https://youtu.be/_lkuGtZ3WmE

Louis  Instagram https://www.instagram.com/aspiring_gent/  

Facebook https://www.facebook.com/aspiringgent/   

Twitter https://twitter.com/Louageramita  

Tiktok http://vm.tiktok.com/PABs8v/   

Youtube https://www.youtube.com/channel/UCqVoIDHg6fTmL2O_Sa09wOw    

Austin   Instagram https://www.instagram.com/gentlemansavenue/   

FACEBOOK https://www.facebook.com/gentlemansavenue/   

Youtube https://www.youtube.com/channel/UC5h_kq1iUA0uawvvdEFht9Q   

 Music bensound.com

Timothy is a once-upon-a-time nomad, that spent his childhood moving around the world before settling down in Toronto, Canada. It was there that he fell by accident into a fashion industry that eventually spat him out into a position of sartorial influence and built up a global reputation. He is currently a bespoke tailoring apprentice and runs his own athletic-inspired clothing company that specializes in made to measure suits and is slowly introducing bespoke.

 Louis

Instagram https://www.instagram.com/aspiring_gent/ 

Facebook https://www.facebook.com/aspiringgent/ 

Twitter https://twitter.com/Louageramita Tiktok http://vm.tiktok.com/PABs8v/ 

Youtube https://www.youtube.com/channel/UCqVoIDHg6fTmL2O_Sa09wOw 

Austin 

Instagram https://www.instagram.com/gentlemansavenue/ 

FACEBOOK https://www.facebook.com/gentlemansavenue/ 

Youtube https://www.youtube.com/channel/UC5h_kq1iUA0uawvvdEFht9Q 

Music bensound.com