Mentored with Dr Brooklyn Storme PhD

Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you.

We’ll unpack everything from why you shouldn’t offer “discovery calls” (unless you know how to run them), why “fit” language can trigger rejection-sensitive clients, to how your About Page might be doing more harm than good. I’ll also walk you through simple swaps, like ditching stock photos of sadness and using videos to build instant trust and connection.

If you’re a counsellor, psychologist, play therapist or social worker who feels like their site is invisible, confusing, or just not converting, this episode will be really useful. You’ll leave with clarity, direction, and real examples you can model. This episode is especially helpful if you're trying to grow your caseload or you're launching a new website soon.

Action Step:

Want help?

(00:04) Welcome + why this episode matters

Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued.

If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence-backed truth about affordability using the bell curve principle and explain why 88% of people can afford your fee. The real issue? You’re likely not communicating the value of what you offer in a way that resonates.

You'll learn how to set your fees using the Mind-Business-Spirit approach, including practical business strategies (hello spreadsheets and projections), how your thoughts shape your income, and how to stay aligned with your soul purpose while running a sustainable practice.

I also share the behind-the-scenes thinking that went into creating Practice Momentum—my high-touch program for therapists who want more clients, more income, and more freedom without doing more. If you’ve barely got clients, feel stuck or invisible, or are on the verge of burnout, this was made for you.

Action Step for a Quick Win:

Links:

🔗 Website Wellness Check:

🔗 Free Therapist Community:

🔗 Instagram:

Timestamps:

private practice fees

If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?”

This episode is perfect for you if you're newly qualified as a supervisor, or thinking of expanding your private practice to include supervision services, but feel overwhelmed or unsure where to start. Maybe you've already listed your services and are frustrated that you’re not getting bookings. I explain why simply being qualified isn’t enough—and what to do instead.

You’ll learn how to:

Add a high-converting supervision page to your existing website

Price and package supervision in a way that makes it easy for supervisees to say yes

Use story-based marketing to position yourself as a stand-out supervisor in your niche

Avoid common mistakes like setting up separate websites, undercharging, or inconsistent messaging

Leverage directories the right way (and why they rarely convert)

Create a rinse-and-repeat roadmap for supervision marketing that actually works

I also open up and share personal insights about my 100k-in-90-days experiment—what’s working, what flopped, and how it’s shaping the strategy I’ll soon be handing over to my Practice Momentum members.

Whether you’re launching a supervision offer, struggling to attract clients, or want to create passive income that actually converts, this is a must-listen episode for every therapist in private practice who wants to build a business with intention and integrity.

Action Step:

Timestamps:

🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/

If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025.

In this episode, you’ll hear a heartfelt voice note from a Practice Momentum member and learn what really shifted things for her. I also share a personal story that perfectly illustrates why you need your foundations (like your website and visibility) in order. Plus, I walk you through actionable tips on how to improve your website, why your Psychology Today profile isn’t converting, and how to fix it — including the #1 thing you can do today to generate more inquiries.

I also break down the myth of the “perfect freebie,” explain why social media isn’t a magic bullet, and reveal the sneaky mistakes therapists are making with AI and Etsy templates that are silently damaging their credibility. Spoiler alert: the answer isn’t more effort — it’s smarter, more aligned effort.

If you want push-button support from me whenever you need it, you can join me in Practice Momentum. Or if your website’s the problem (which it probably is), get yourself a Website Wellness Check today. Both links are below.

(00:04) Welcome & what today’s episode will solve for you

Quick win: Start by reviewing your current Psychology Today or website profile. Is it speaking directly to your ideal client or listing everything you do? If it’s the latter, rewrite it to be more specific and relevant to the people you truly want to help.

🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/

Absolutely! Here are your keywords, separated by commas for easy copy-paste:

private practice marketing, how to get more therapy clients, psychology today profile tips, therapy business growth, niching for therapists, therapy referrals, AI and therapy marketing, Instagram for therapists, website for private practice, counsellor visibility, getting more bookings, website wellness check, therapy client attraction, social media tips for psychologists, private practice tips, marketing therapy services, convert therapy clients, therapy freebies that work, practice momentum coaching, grow private practice fast

If you’re a therapist in private practice who’s ticking every box but still not seeing the momentum, this episode is for you.

I dive into the real reasons why progress can feel slow, even when you’re showing up, investing in your growth, and doing what the experts tell you. I share the mindset blocks that even seasoned professionals carry, like the fear of being seen, or the pressure to be perfect before launching something new and how they sabotage your momentum without you realising.

This episode is for the therapist who knows she’s meant for more but keeps finding herself back in the same place: stuck, second-guessing, or just plain overwhelmed. I talk about how we override our own inner wisdom by collecting more strategies, and why it’s not another course or social media template that’s missing, it’s you, in your fullest expression, leading your business from a place of wholeness.

You’ll walk away with an actionable reframe you can apply today to start getting unstuck and moving forward with clarity.

If you’re ready to break free from this loop and grow a sustainable, values-led private practice, you’re invited to join me inside Practice Momentum—my high-touch 12-month immersion to help you build a business that supports your life, not the other way around.

Action Step:

Timestamps:

Your Next Step:

private practice coach, therapy business, therapist marketing, counsellors of instagram, psychologist life, social worker support, mental health business, practice growth, therapist entrepreneur, private practice marketing, women in private practice, aligned business, mind body business, therapy practice coach, practice coach for women, momentum in practice, soulful business, burnout prevention, therapist identity, counsellor coach

Have you ever felt like you’re falling behind in private practice? Like everyone else has it all figured out while you’re still trying to keep your head above water? In today’s episode, I unpack what that feeling really is and why it’s not a sign that you’re failing. In fact, it might be a powerful nudge from your nervous system that it’s time to pause, get curious, and recalibrate.

This episode is for therapists, counsellors, social workers, psychologists and play therapists who feel like the only ones not “on top of it.” If you’ve been comparing yourself to others or feeling like you’re always playing catch-up, this is the reframe you didn’t know you needed.

You’ll walk away with a mindset shift to relieve that pressure, a compassionate lens on your current season, and a reminder that business growth doesn’t come from pushing harder, it comes from honouring your own rhythm and making micro-adjustments that support your nervous system, not burn it out.

⏱️ Timestamps

💡 Ready to stop the spiral and grow your business with aligned strategy, soul and systems? Join us in Practice Momentum – the 12-month business coaching program for therapists who are ready to feel confident, supported, and sustainably booked.

#therapybusinesscoach #privatepracticegrowth #mentalhealthbusiness #counsellorsinaustralia #psychologistlife #socialworkerbusiness #burnoutprevention #nervoussystemregulation #businessmindsetcoach #therapistcommunity #privatepracticeaustralia #practicemomentum #onlineprivatepractice #alignedmarketing #womeninprivatepractice #therapybranding #selftrustjourney #bookedouttherapist #healinghustleculture #therapistcoach #privatepracticecoach

Episode 503 | The Subtle Mindset Shift That Helps Me Love My Business Again

If you’re a therapist in private practice and lately you’ve been feeling disconnected, uninspired, or just tired of the day-to-day, this episode is for you.

I created this episode because I had one of those days. The kind where everything feels harder than it should: emails feel heavy, marketing feels pointless, and even your client work feels like it’s pulling more from you than it’s giving back.

And when you’re in private practice, there’s often no buffer because you are the business.

In this conversation, I’m sharing a moment from my own week where I caught myself in that flat, resentful place. Instead of pushing through or slapping a gratitude band-aid on it, I tried something different. A mindset shift that was subtle, but powerful. One that helped me reconnect with my work without guilt, pressure, or performance.

This shift helped me feel more in control, more calm, and yes, more in love with my business again. I want that for you, too.

This episode is for you if:

You’re a counsellor, psychologist, social worker, or play therapist in private practice

You’ve been feeling emotionally flat or resistant toward your business

You want to feel motivated again without forcing gratitude or hustle

You need a more sustainable, honest mindset tool that actually helps

You’re craving more alignment between your energy and your business demands

What I share in this episode:

A behind-the-scenes story of how I moved through emotional resistance

The problem with some of the mindset advice therapists are given

A one-sentence reframe that brought clarity and calm to my day

How to stay in your power—without bypassing what you’re actually feeling

A mindset tool you can use any time you're feeling stuck or drained

What you’ll walk away with:

Links I Mentioned:

Website Wellness Check – Want to attract more clients from your website? I’ll record a personalised video audit so you can finally know what’s working and what needs to change:

Join my free therapist community:

Follow me on Instagram:

Subscribe on YouTube:

0:00 – Who this episode is for and why I’m sharing it

Quick Win Action Step:

Think about a part of your business that feels draining right now—maybe it’s client admin, marketing, or your calendar.

Ask yourself:

This small shift can help you reconnect with your values, and fall back in love with your business (or at least like it again).

See the special something I made to support you in getting support over here (hint: scroll down!)

Sign the petition and have your voice heard

And more